Brand Partnerships Manager

Sales

Brand Partnerships Manager (Retail) - Global Business Solutions - London

Location

:

London

Employment Type

:

Regular

Job Code

:

A169550A

Responsibilities

At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world's most iconic brands.

Within the Retail team, you will help shape the future of retail storytelling on TikTok — partnering with leading brands to drive innovation, cultural relevance, and measurable business impact through our most creative and high-performing advertising solutions.

As part of the wider Retail team, you'll play a key role in defining how brands connect with audiences on TikTok — inspiring them to show up in ways that are entertaining, authentic, and influential.

Responsibilities:

• Grow TikTok's business within the Retail vertical, working closely with leading and emerging automotive brands.
• Identify and unlock new business opportunities to fuel long-term growth.
• Lead senior client relationships and drive adoption of TikTok's ad products, creative solutions, and strategic best practices.
• Engage with C-suite stakeholders to build trusted partnerships and grow revenue.
• Shape TikTok's external narrative in the category through thought leadership and proactive client engagement.
• Act as a product and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
• Provide education and insights on platform trends, creative excellence, and performance strategies.
• Collaborate cross-functionally with creative, product, and measurement teams to elevate campaign outcomes.
• Monitor performance and deliver insights to drive continuous improvement and tangible business results.

Qualifications

Minimum Qualifications:

• Experience in media sales, digital marketing, social or brand partnerships, ideally within retail, or performance sectors.
• Understanding of auction-based buying models, lead generation, and full-funnel marketing strategies.
• Strong track record of managing senior client and agency relationships, including C-level engagement.
• Analytical and strategic thinker with a solutions-oriented mindset.
• Excellent communication and presentation skills, with a flair for storytelling.
• Collaborative, entrepreneurial, and culturally curious.

Preferred Qualifications:

• Familiarity with creator marketing, platform trends, and automotive communities on TikTok.
• Comfortable working in a fast-paced environment with evolving priorities.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.