Product Marketing Specialist

About the Business

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

About the Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX ), a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today's top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles ).

About the Role

We're looking for a Product Marketing Specialist to create engaging content, manage projects, and support global marketing initiatives. You'll collaborate with cross-functional teams to deliver impactful campaigns and help shape marketing strategies that connect with our customers.

Key Responsibilities

Copywriting & Content Creation:

• Craft compelling marketing campaigns, including content creation, messaging, and promotional materials, to drive product awareness, engagement, and adoption.
• Write persuasive and engaging copy for various marketing collaterals, such as email campaigns, website content, social media posts, and sales enablement materials.

Project Management & Coordination:

• Manage and coordinate product marketing projects and events, ensuring timely execution and successful delivery.
• Manage multiple marketing projects from start to end
• Coordinate with cross functional teams to prioritize projects and see it to completion and to align marketing efforts with business objectives and customer needs.

List Management, Data Analysis & Reporting:

• Leverage marketing automation tools like Salesforce, Pardot, Pendo, and Google Analytics 4 (GA4) to administer campaigns, track performance metrics, and analyze campaign effectiveness and generate A/B testing ideas.
• Continuously monitor and evaluate campaign success, utilizing data-driven insights to optimize and refine marketing strategies.
• Assist in developing marketing dashboards

Stakeholder Management:

• Support Product Marketing Managers by providing subject matter expertise, conducting research, and contributing to strategic planning.
• Manage global stakeholder relationships, fostering open communication and ensuring alignment with business goals and priorities.
• Communicate effectively with stakeholders to gather requirements and feedback.

Qualifications & Experience:

• Bachelor's degree in marketing, Communications, or a related field.
• 2-4 years of experience in content creation / campaign management / marketing focus
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, and data analysis platforms (e.g., Salesforce, Pardot, Shorthand, GA4, Office Suite).
• Adaptability and flexibility to thrive in a global dynamic and fast-paced environment.
• Passion for continuous learning and staying up-to-date with industry trends and best practices.
• Must be in current role for 1 year
• Must not have received any Disciplinary Action within the past 12 months
• Must have a Successful or above rating in the last Enabling Performance cycle

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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