Digital Marketing Manager

5 days ago

Towcester, Northamptonshire, United Kingdom Proximity Recruitment Full time £25,000 - £40,000 per year

A long-established and successful trade business in the Towcester area is seeking a talented
Digital Marketing Manager
to take full ownership of its digital presence and help drive the next phase of growth. This is an exciting opportunity to join a friendly, supportive team and work closely with senior leadership within a £10m turnover organisation.

We are looking for someone with vision, initiative, and the ability to transform untapped digital potential into measurable commercial results.

Key Responsibilities

1. Website & Online Store Management

  • Take full ownership of the company website and online store (WordPress & WooCommerce).
  • Improve site performance, UX, product listings and conversion flow.
  • Expand the online product catalogue (currently ~30 products listed, generating c. £20k, with thousands more available).

2. Social Media Management

  • Plan, create and publish engaging content across all social platforms.
  • Build and execute a long-term social media strategy to grow brand awareness and lead generation.
  • Manage all creative asset production and scheduling.

3. Email Marketing & CRM Development

  • Build an email marketing strategy from scratch.
  • Engage a 10,000+ customer database with newsletters, automated workflows, and promotional campaigns.
  • Drive customer retention and online revenue through targeted communication.

4. SEO & Content Strategy

  • Take full responsibility for SEO and content following a transition from an external agency.
  • Develop a content strategy to increase search visibility and support category growth.
  • Create blogs, guides, landing pages and product content aligned with commercial goals.

Why This Role Matters

This role oversees four critical areas of digital growth, each with significant untapped commercial potential. Your bonus will directly reflect your impact—whether through expanding the online catalogue, improving customer engagement, or launching the company's first dedicated email marketing strategy. You will play a pivotal part in shaping the digital future of the business.

What's on Offer

  • Competitive salary up to £40,000
  • Performance-based bonus
  • Supportive and collaborative office environment
  • Close working relationship with senior leadership
  • Real opportunities for progression
  • Full-time office-based role (Monday–Friday), with some flexibility for exceptional candidates

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