Senior App Strategy

Position Summary

Role and Responsibilities

Your Key Responsibilities:

The Senior App Strategy & Innovation Manager plays a pivotal role in defining the strategic direction and positioning of the Samsung Shop App within our European D2C ecosystem.

This role is responsible for devising and developing the App channel strategy, ensuring the Shop App is correctly positioned to deliver long-term commercial return, customer value, and competitive differentiation for Samsung.

You will lead the development of the App's strategic framework, guiding how it evolves as a key D2C channel — from its commercial role and customer proposition to innovation roadmap and integration across campaigns and consumer journeys.

Working at the intersection of business strategy, digital innovation, and customer experience, you will ensure the Shop App continues to strengthen Samsung's direct relationship with consumers while supporting the company's premiumisation and profitability objectives.

This role sits within the Channel Innovation & Strategy team, working closely with senior stakeholders across Category, Performance Marketing, CRM, Product, UX, Demand Generation and Suwon Office, as well as local subsidiaries, to drive alignment and ensure the App channel realises its full potential across Europe.

A breakdown of key responsibilities:

• Define and lead the European Shop App channel strategy, ensuring it supports Samsung's overarching D2C ambitions and commercial objectives.
• Develop and continuously refine the strategic positioning of the Shop App — articulating its unique role, value proposition, and contribution to the customer journey.
• Shape the App innovation roadmap, identifying and championing initiatives that enhance the customer experience, drive engagement, and support sustainable commercial return.
• Partner with HQ, product, and UX teams to influence feature development and functionality priorities, ensuring regional business needs are represented and aligned with consumer insight.
• Collaborate with category and campaign teams to ensure the Shop App is fully integrated into major launches, campaigns, and strategic propositions.
• Work closely with CRM, Loyalty and Data teams to evolve personalisation, retention and lifecycle strategies that strengthen the App's customer relationship role.
• Lead the evaluation of new initiatives, establishing success metrics, pilot programs, and assessments to gauge impact and scalability.
• Drive cross-market collaboration by sharing best practice, innovation pilots, and findings across European subsidiaries.
• Partner with Analytics and Finance teams to assess the App's contribution to D2C sales and profitability, finding opportunities for optimisation.
• Act as the App ambassador within the D2C organisation — championing its role, securing senior buy-in, and ensuring strategic coherence across markets and functions.
• Keep abreast of emerging industry trends, technologies, and competitor developments to inform forward-looking channel innovation.

What we need for this role

To be successful, you will bring a strong blend of strategic thinking, commercial competence, and digital channel expertise — with a passion for innovation and customer experience.

You'll be comfortable operating in a complex, fast-paced environment, influencing senior stakeholders and leading cross-functional initiatives that shape the future of Samsung's D2C channels.

Key competencies should include:

• Proven experience in Digital Strategy, Channel Management, or App Innovation, ideally within a large multinational or consumer technology environment.
• Strong understanding of mobile commerce, app ecosystems, and digital customer journeys.
• Demonstrable experience developing strategic frameworks, roadmaps, and channel propositions.
• Commercial attitude with experience in evaluating business cases and defining channel success metrics.
• Excellent stakeholder management and influencing skills across senior and cross-functional teams.
• Ability to balance strategic foresight with pragmatic delivery — comfortable working with ambiguity and prioritising effectively.
• Data-literate, with the ability to interpret insights to inform strategic direction and innovation priorities.
• Strong presentation and storytelling skills; able to clearly articulate the App's role, performance, and opportunity to a senior audience.
• Collaborative and proactive approach, with a genuine passion for innovation and improving the customer experience.

Personal:

• Gravitas - An ability to connect with people, using a range of influence skills to inspire and get results
• Critical thinking and pragmatic/focused approach to delivery
• Loves digital and appreciates the changing consumer electronics industry
• Interested and passionate in tech, smartphones and Samsung's core product areas (electronic goods, product innovations etc)
• Attention to detail
• Multitasking abilities
• Enthusiastic and positive
• Excellent Interpersonal skills
• Capability to thrive in a fast-paced setting
• Possess a confident and outgoing character

What does success look like?

Strengthen Shop App's strategic D2C channel presence in Europe, yielding commercial gains, outstanding customer engagements, and alignment with HQ.

The successful candidate will have:

• Defined and embedded a clear, future-facing App channel strategy.
• Strengthened the App's commercial and customer value proposition.
• Delivered a prioritised innovation roadmap with measurable impact.
• Secured cross-functional alignment and engagement around the App's role.
• Demonstrated leadership in thought and execution, helping shape the next chapter of Samsung's D2C transformation

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency

• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.