Senior Influencer Executive

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

More about the role:

We are looking for an enthusiastic, proactive individual with a passion for Consumer PR and influencer marketing (particularly creative storytelling across earned and social, the influencer landscape, media relations and writing).

You would be working with a talented team across some of our prestigious client list which includes: TK Maxx and The Coca Cola Company to name a few.

We are focused on delivering impact and engagement through creative, never-been-done-before, award-winning campaigns that deliver lasting results for our clients. We need administrative, junior-mid-level team support from someone who's willing to work hard and learn a lot. While the role is part of the junior team, there's huge potential for growth for the right person, with on-the-job training every step of the way.

What you'll do:

• Present campaign proposals, performance reports, and recommendations
• Identify, evaluate, and recruit relevant influencers across various platforms (e.g., Instagram, TikTok, YouTube, Twitch).
• Develop creative briefs and content guidelines for influencers.
• Oversee the execution of influencer campaigns, ensuring content is high-quality, on-brand, and meets campaign objectives.
• Contribute creative ideas, strategic insights, and datadriven recommendations to develop compelling content and campaigns. Play a key role in creative execution, ensuring high-quality influencer-generated content.
• Deliver campaigns on time and within budget, manage influencer budgets and ROI, and actively contribute to new business development through lead generation and proposal support.

Experience that contributes to success:

• Great organisation and administrative skills
• Have an understanding of influencer landscape and how influencer marketing fits within the broader communications mix
• A passion for influencers and a desire to stay up to date on influencer and social trends
• Knowledge and understanding of the social media environment
• Excellent communicator, both written and oral
• A curious, creative thinker with lots of enthusiasm and ability to learn on the job
• A positive can-do attitude and willingness to get involved and work as part of a team.

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Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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