Product Marketing Executive – People and Workforce Management

In this role, you'll play a key part in positioning our solutions for success by delivering actionable insights through competitor intelligence, win/loss analysis, and sector assessments.

You'll have the opportunity to make a real impact by shaping how we understand the market and refine our strategies. You'll bring a combination of research and logic-based skills to support the strategic growth of our product portfolio within People and Workforce Management (PWFM).

As a member of the OneAdvanced Product Marketing team you will be responsible for owning and delivering a product marketing plan, developing and refining product positioning and the value proposition as well as influencing the product go-to-market strategy and the product roadmap.

This will include creating product messaging, value propositions, customer-facing collateral, sales enablement tools, and in-product messaging for PWFM products.

You will also work closely with Product Management, Sales, and the wider Marketing team for product releases and new product launches.

Key Responsibilities

• Competitor Intelligence
  • Take ownership of monitoring and analysing competitors within the PWFM landscape.
  • Build and maintain a comprehensive competitor knowledge base, highlighting trends, positioning, product features, and gaps.
  • Provide actionable insights to inform marketing strategies, sales enablement, and product development decisions.
• Win/Loss Analysis
  • Support the Product Marketing Managers with the ongoing analysis of win/loss data to identify patterns, key decision drivers, and areas for opportunity or improvement.
  • Collaborate with sales teams to gather qualitative insights and create reports that distil findings into meaningful recommendations.
• Sector Assessments
  • Conduct in-depth analysis of the People and Workforce Management functions to identify emerging trends, customer needs, and growth opportunities.
  • Create detailed profiles on the functions within the UK to support go-to-market strategies and align messaging to market demands.
• Product Marketing for aligned products
  • Create compelling messages which clearly articulate the value of our products
  • Build sales tools and sales training assets, supporting our sales teams
  • Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content
  • Own and deliver a product marketing plan against the release schedule for our products
  • Own the positioning, messaging and influence the GTM strategy for your product/s
  • Make confident and tactical decisions as to the marketing of your product/s
• Cross-Team Collaboration
  • Partner closely with the wider product marketing team, product management, sales, and marketing teams to translate market insights into actionable strategies.
  • Deliver presentations, briefs, and reports that clearly articulate findings and proposals.

• Managing multiple projects at the same time
• Working in a fast-paced environment
• A high standard of verbal and written communication skills
• Creative, proactive and organised
• Confident and enthusiastic showing a strong ability to learn and expand the role
• Empathetic to the needs of the customer and good listening skills
• Relationship management skills with internal stakeholders and customers
• Excellent communications skills with the ability to interface at all levels of management
• Willingness to learn, think analytically and work collaboratively in a growing marketing team
• Collaborative working style and builds good relationships with key stakeholders

Wellbeing that means something

• 26 days' holiday + bank holidays (and the option to buy more) plus 1 paid volunteering day every year
• Exceptional family leave, 26 weeks fully paid maternity/adoption, 4 weeks fully paid paternity, 22 weeks fully paid shared parental leave, plus 5 days paid bereavement leave
• Robust sick pay of up to 13 weeks full pay + 13 weeks half pay
• 24/7 Employee Assistance Programme for confidential support
• Private medical insurance for everyone, no medical-history exclusions

Financial benefits that have your back

• Group-wide performance bonus, when we win, you win
• Income protection: up to 75% salary for 5 years if you ever need it

Grow your career with us

• SkillsHub learning platform with leadership pathways, future-manager training, and a huge online library
• Access to external training and apprenticeships

Making a Difference 

• MatchIt Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Pennies from Heaven donate the pennies from your pay check to help make a difference without lifting a finger

Plus plenty other flexible benefits to suit your lifestyle on our RewardHub, including:

• ULEV car scheme with 1,000+ models
• Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is to power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here