Senior Media Planner

Department:
Media - Media Planning and Activation

Location:
London

Description
About Us
Gravity Global is the world's most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that's shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We're a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We're growing fast – across continents and disciplines – and we're looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

We are looking for a talented and experienced Senior Media Planner to join our team. In this role, you will be responsible for developing, executing, and optimizing strategic media plans that deliver outstanding results for our clients. As a Senior Media Planner, you will leverage your experience to identify target audiences, recommend the best media channels, and work closely with cross-functional teams to create innovative campaigns that align with client goals.

Key Responsibilities
Collaborate with clients, media strategy, and account teams to understand business goals and establish effective media objectives and strategies for campaigns.

• Utilize research tools and data to develop actionable insights and media planning strategies.

• Analyze demographic and behavioural data to identify target audiences for digital and offline media channels.

• Evaluate a wide range of media vehicles and suggest innovative ideas to effectively reach target consumers across multiple platforms.

• Lead the development, execution, and management of media documents, including media schedules, plans, and budgets, ensuring projects stay on track and within budget.

• Oversee daily tasks and work with cross-functional teams to develop proposals and evaluations that align with campaign objectives.

• Monitor and optimize media campaign performance, providing strategic insights and recommendations to improve results.

• Conduct regular analysis of monthly performance data and present findings to clients and internal teams.

• Stay updated on industry trends and best practices to enhance media planning strategies.

• Mentor and support junior media planners, providing guidance and fostering a collaborative team environment.

• Other duties as assigned.

Skills, Knowledge and Expertise

• 2-3 years of media planning tenure, preferably in an agency setting.

• Global media planning experience; mix of media planning skills strongly preferred with a heavy emphasis on digital

• B2B marketing focus on past employment, particularly at an Agency

• Experience in managing Publishing partner relationships, both online and in-print

• Proven experience across multiple media types, including digital, Publishing and Outdoor.

• Strong working knowledge of industry-standard media research tools that can help inform media recommendations.

• Exceptional analytical and mathematical skills.

• Demonstrated ability to contribute innovative ideas that go beyond media-specific tasks.

• Ability to maintain composure and deliver high-quality work under pressure.

• Strong organizational skills, with a keen eye for detail and the ability to manage multiple tasks and prioritize effectively.

• A team player with excellent communication skills.

• An inquisitive and curious mindset with a passion for media planning.

What we can offer:
While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community:

• Competitive Reward & Pay –
  we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• Career Growth & Development –
  we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• Collaboration –
  be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
• Professional Development –
  we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
• Work-Life Balance –
  while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
• Community & Recognition –
  we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude 'kudos' recognition programme.
• Family Support –
  we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
• Purpose & Belonging –
  we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Important Disclosure:
At Gravity Global, we believe in recognising every team member's contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We'll walk you through all the details during the offer stage.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying We would encourage you to apply for the role as you may be just the right person for this role or other roles.