Performance Director

1 day ago


London Area, United Kingdom Fella and Jones Full time

PERFORMANCE DIRECTOR

CONTRACT ROLE - TO START ASAP

Fella & Jones are partnered with a high-growth Health & Wellness brand seeking an experienced Director of DTC Revenue to accelerate direct-to-consumer performance during a key phase of expansion. US & International experience is required for this role.

This senior commercial role carries full P&L ownership of the DTC channel. You will lead a talented team across paid media, eCommerce, and analytics, driving best-in-class execution, optimisation, and revenue delivery.

Key Focus Areas

  • Lead and optimise paid performance across Meta, Google, and upper-funnel channels.
  • Partner with eCommerce to improve conversion, onsite journeys, and trading performance.
  • Oversee agencies and internal stakeholders to deliver measurable commercial outcomes.
  • Build clear performance frameworks, reporting, and forecasting to drive accountability.
  • Embed a culture of testing, agility, and data-led decision-making.

About You

  • Proven experience driving DTC growth for high-growth consumer or eCommerce brands.
  • Strong performance marketing and trading expertise with commercial ownership.
  • Highly analytical, fluent in digital performance metrics and attribution.
  • Confident people leader, experienced in managing teams and agencies at pace.

Candidates must be available to start asap.

For more information, please apply via LinkedIn or contact the Fella & Jones team


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