Brand Manager
1 week ago
An exciting opportunity has arisen to join our Marketing Team who are jointly responsible for driving growth of one of the UK's favourite brands. Reporting to the UK Marketing Director, you'll be responsible for planning and executing brand strategy to support our growth agenda.
MAIN RESPONSIBILITIES
**:
Strategy & Plan**
- s:
Development of Long-Term brand strategy & execution of annual brand pl
- ansAnalyze market data and trends, identifying market opportunities and thre
- atsBuild and deliver business presentations to key stakeholders, retail customers and senior leadersh
**ip.
NPDs & Portfolio Managem**
- ent:
Work in close partnership with the Europe, Middle East & Africa (EMEA) Growth Platforms team to develop a robust UK NPD pipe
- line.Project-manage and lead local NPD development, working cross-functionally with teams across R&D, graphics, legal, market research, production, sales, and finance to ensure a smooth go-to-market pro
- cess.Manage relationships with restaurant partners, from product development through to launch activation p
- lans.Manage the product life cycle, including SKU rationaliza
**tion.
Comme**
- rcial:
Collaborate with Sales, Category and Shopper teams for optimum Custome
- r plansWork with EMEA and local Ecom team to develop and implement customized plans for this
- channelWork with Revenue Management team to develop product & channel pricing and winning promotional strategy &
- ; plansFull P & L ow
**nership
Commun**
- ication:
Develop & implement an omnichannel integrated
- approachWork closely with EMEA Central team for Media plans, executing with excellence, integrating learnings from Media Mix Modell
- ing (MMM)Collaborate with EMEA Central Content Team on the development and execution of creative across all touchpoints (digital, social,
**PPC etc.)
CANDIDAT**
- E PROFILE:
BA in Marketing or related
- discipline.Proven successful experience wo
rking in a UK FMCG
environment as Br
- and ManagerConsumer-Centric-you will naturally place the consumer at the heart of everything you do & will excel at drawing insights from mark
- et research
Data-driven & analytical, you will excel working with the likes of Nielsen & Kantar to perform analysis & turn insights i
- nto actionsExcellence in NPD
development, execution & portfolio management, influencing and collaborating to drive what's needed to grow against a clear cate
- gory visionStrong Business
Ownership - you'll see your brand as your own business & love to roll up your sleeves & get stuck into building & leading your bran
- d's gro
wth.Strong project
leadership experience with ability to manage multip
- le projectsCross-Functional
team player- building strong relationships across departments and within EMEA, you'll naturally take everyone with you & work as one team
- to deliverPositive, ca
n-do spirit – you'll bring bags of energy & enthusiasm to driving your b
rand growth
-
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