Territory Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco UK has an exciting opportunity for a Territory Manager in York, UK

FUNCTION: Sales

CONTRACT: Limited Term

CITY & COUNTRY: York, UK (Field Based)

We are looking for a dynamic and driven Territory Manager to join our UK Sales team. This is a key field-based role where you'll take ownership of your territory — driving sales, growing market share, and executing brand and trade marketing activities across independent and symbol stores.

As a Territory Manager, you'll act as the face of BAT, building strong relationships with retailers and ensuring our brands — including some of the most iconic names in the category — are represented with excellence in every outlet.

This is an exciting opportunity for someone with strong commercial awareness, passion for sales, and a desire to make an impact in a fast-paced FMCG environment.

Your key responsibilities will include:

Own and grow your territory:

• Manage your own geographical territory of independent and symbol retailers selling nicotine products
• Execute trade and brand marketing initiatives with precision and consistency
• Ensure optimal distribution, visibility, and compliance with brand guidelines across all points of sale

Drive commercial results:

• Deliver sales and market share targets within your area
• Identify growth opportunities and develop business plans to expand reach across conventional and unconventional channels
• Monitor competitors' activities and provide actionable insights to the business

Engage and build loyalty:

• Foster strong relationships with key retail partners, ensuring BAT remains a trusted and preferred supplier
• Educate customers on digital tools, new products, and best practices
• Support brand activations and in-store visibility drives to enhance consumer engagement

Plan and execute with excellence:

• Independently manage your daily, weekly, and monthly cycle visits
• Track performance, manage your zone budget, and report results regularly
• Ensure all company standards, safety, and compliance measures are upheld

What are we looking for?

• Relevant experience in sales or trade marketing (FMCG preferred)
• Excellent interpersonal and communication skills — comfortable influencing and negotiating
• Proven sales drive and results-oriented mindset
• Strong planning and organisation skills with the ability to work independently
• Resilient, proactive, and adaptable in a fast-moving environment
• Good level of business English and basic IT proficiency
• Full UK driving licence and willingness to travel extensively across your territory

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.