Sales Manager

ASSA ABLOY Global Solutions is part of the ASSA ABLOY Group, who are the global leader in access solutions. Every day, we reimagine how people move through a safer, more open world with ease. If you've ever walked through an automatic door, stayed in a hotel, or gone through passport control, you've probably used one of our products or services. We have operations in over 70 countries, with over 63,000 colleagues around the world.
Part of Global Solutions Hospitality, GlobalReach Technology offers award-winning solutions to help operators and wireless service providers to connect millions of users and devices to Wi-Fi networks, at thousands of venues. No other technology provider comes close to our track record of deploying large-scale, Wi-Fi services across a massive range of complex operating environments. Our high-performance, highly-reliable solutions support increased revenue, greater footfall, higher dwell time, better loyalty, social inclusion and customer satisfaction.

Our expertise in customer journey mapping, innovation, and service design leads to the invention of new solutions that create value for our clients and exceptional experiences for their end users. And we have the fantastic opportunity available in for a Sales Manager EMEA & APAC - WiFi Platforms

Your Role in Keeping the Future in Safe Hands…

Reporting to Chief Commerical Officer, you will be expected to drive growth in the guest and public Wi-Fi sectors, focusing on selling SaaS-based connectivity solutions such as Wi-Fi management platforms, captive portals, and Passpoint to global brands across transportation, retail, hospitality, and education. The ideal candidate will have a strong background in B2B tech sales, particularly in networking or telecommunications, and will be responsible for business development, partner management, and translating technical offerings into commercial value. The position involves global travel and collaboration with service providers and integrators to deliver tailored Wi-Fi experiences.

What you will do…

• Drive new business development and grow sales across the Transportation, Retail, Hospitality, and Education sectors.
• Identify, engage, and close opportunities through channel partners, service providers, MSPs, and OEMs.
• Build and execute go-to-market strategies to increase market share and brand presence globally.
• Engage directly with clients and partners to understand technical and commercial needs for Wi-Fi and connectivity solutions.
• Act as the link between customers and internal technical teams to ensure tailored, compliant, and value-driven solutions.
• Develop and maintain strong relationships with key partners, integrators, and connectivity providers to accelerate sales cycles.
• Represent the company at industry events to strengthen visibility and partnerships within the connectivity ecosystem.
• Monitor industry trends, competitor offerings, and customer feedback to inform sales strategy and product development.
• Meet or exceed sales targets through effective account planning, pipeline management, and deal structuring.

What we expect from you...

• Proven Sales Experience: Minimum 3 years of success in selling SaaS or network-based solutions, ideally within transportation, retail, hospitality, or education sectors.
• Industry Knowledge: Strong understanding of guest/public Wi-Fi, captive portals, Passpoint, content filtering, and digital engagement platforms.
• Technical & Commercial Acumen: Ability to translate complex technical offerings into clear business value for both partners and end customers.
• Relationship Builder: Existing network of contacts within service providers, MSPs, OEMs, and system integrators to help fast-track opportunities.
• Strategic Thinker: Skilled in developing and executing sales strategies that drive growth and long-term partnerships.
• Strong Communicator: Excellent communication, negotiation, and presentation skills, especially when engaging with C-level stakeholders.
• Adaptability & Drive: Self-motivated, results-oriented, and comfortable working in a dynamic, fast-paced, global environment.
• Mobility: Based in UK/EMEA with the flexibility and willingness to travel internationally as needed.
• Education: Bachelor's or Master's degree in Engineering, Telecommunications, Business, or a related field.

What you can expect from us...

• Generous and competitive total rewards package.
• Comprehensive and career-development resources to expand your skills and maximise your potential.
• Supportive and accessible leadership team and a solid values platform that underpins who we are and how we operate. 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.