Regional Marketing Lead

5 days ago

London, Greater London, United Kingdom LotusFlare Full time £80,000 - £120,000 per year

We're hiring a Regional Marketing Lead to spearhead our go-to-market efforts in [region] as we expand our international footprint. This is a pivotal leadership role within a newly established regional team, responsible for localizing global strategy, executing high-impact campaigns, and scaling our marketing presence in key markets.

You'll report directly to the Global Marketing team based in Singapore, while taking full ownership of the regional marketing roadmap and execution. The ideal candidate is both strategic and hands-on, understands local nuances, and thrives in a fast-paced, high-growth, startup-like environment.

What You'll Do

Own the regional marketing strategy and execution, aligning with global brand and business goalsAct as the local GTM lead for product launches, regional market entries, and high-impact campaignsLocalize and activate across brand, digital, partnerships, PR, events, and influencersBuild and manage relationships with local agencies, creators, affiliates, and media partnersOptimize regional acquisition and retention funnels with support from global growth and product teamsGather and share market and consumer insights to shape global positioning and campaign planningTrack and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomesHire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence

Who You Are

At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing rolesStrong cross-functional collaborator, able to bridge regional execution with global prioritiesExperienced in full-funnel marketing, spanning brand, acquisition, and lifecycleDeep understanding of local culture, platforms, media, and consumer behaviorProven ability to manage external partners including agencies and influencer networksComfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisionsEntrepreneurial — scrappy, proactive, and resourceful, with a bias for action

Bonus Points For

Experience launching or scaling consumer tech, travel, or telco products in the regionFamiliarity with both B2C and B2B2C marketing motionsPrior work experience in a global org or matrixed team structureSome knowledge of eSIMs, mobile connectivity, or telecom industriesFluency in a regional language beyond English

KPIs You'll Be Measured On

Growth in regional brand awareness, reach, and perceptionAcquisition and conversion performance (CAC, ROAS, LTV)Campaign effectiveness including engagement, retention, and viralitySuccess of local market entry and regional GTM launchesStrength of cross-functional collaboration with global HQ and partner teams

Why Join Us

Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.

As a part of LotusFlare's global ecosystem, you'll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare's cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale.

With headquarters in Silicon Valley and offices across Europe, and Asia, we're building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.

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