Wholesale Account Manager
2 weeks ago
Snuggle Me Organic is a leading company in the baby product industry, dedicated to creating modern, loved baby products. Our commitment to quality and innovation has made us a trusted brand featured in major retailers such as Target, Nordstrom, and Babylist. We take pride in our mission to provide families with products that enhance their parenting journey. Join us as we continue to expand our product line and make a positive impact on families worldwide.
About the roleAs a Wholesale Account Manager at Snuggle Me Organic, you will be responsible for managing and growing our existing wholesale accounts, including a combination of distributors and retail partners, primarily in the US and CA. Your primary focus will be maintaining strong relationships, growing our accounts and increasing sales, and ensuring excellent customer service. Additionally, when possible, you will seek opportunities to bring in new business and expand our market reach.
- Manage and nurture relationships with existing wholesale partners in the US, ensuring their needs are met and sales performance is maximised. These will be a combination of big-box retailers, small independent shops, and mid-sized retailers.
- Develop strategies to grow sales within the current distributor and retail network - working towards revenue and profitability goals with each partner.
- Serve as the primary commercial point of contact for wholesale partners, addressing inquiries, resolving issues, and providing ongoing support.
- Analyse sales data and account performance to identify opportunities for growth.
- Build joint business plans with each retailer/distributor partner with set annual goals for growth and account optimisation. Review progress against these through regular business review meetings.
- Negotiate pricing, terms, and promotional activities with retail and wholesale partners.
- Collaborate with internal teams, including SMO's General Management, marketing and product development teams, to align wholesale strategies with overall business goals and new product launches.
- Identify and pursue new business opportunities to expand our wholesale network (primarily in the US/CA, but also outside these markets too - Europe as a key area of opportunity).
- Stay up to date on industry trends, competitive products, and market dynamics.
- Assist in planning and executing trade shows, product launches, and promotional activities.
- Prepare sales reports, forecasts, and presentations for internal and external stakeholders.
- 3-5+ years of sales or account management experience in the US market within the baby products, juvenile, or consumer goods industry.
- Proven track record of successfully managing and growing wholesale accounts.
- Strong understanding of retail and wholesale distribution models, including e-commerce and brick-and-mortar
- Strong relationship-building and negotiation skills. Excellent communication and interpersonal skills.
- Ability to analyse sales data and make strategic commercial recommendations.
- Self-motivated with strong organisational skills and attention to detail.
- Proficiency with managing a PnL, strong commercial acumen.
- Ability to travel occasionally for meetings, trade shows, and partner visits.
Please note: This role is open to candidates based in either the UK or the US. As such, we've included separate benefits information for each location.
Our benefits- Remote working (US)
- Hybrid working (UK)
- 15 days holidays (US)
- 25 days holiday (UK)
- Public holidays (US, UK)
- Friday afternoons off in August (UK, US,)
- Brand discounts (US, UK)
- Pension Plan (UK)
- Pension Plan - 401k (US)
- Health Insurance (UK)
- Nursery Benefits (UK)
- Cycle to Work scheme (UK)
- Enhanced parental leave (UK)
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