Head of Brand

2 weeks ago

London, Greater London, United Kingdom Jaded London Full time £60,000 - £80,000 per year

Reports to:

CEO & Co-Founder

Job Overview:

As Head of Brand, you'll own and evolve our brand identity, positioning, and voice across every touchpoint. You'll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.

Key Responsibilities:

  • Brand Strategy: Define and continuously evolve the brand's purpose, positioning, tone, and visual identity
  • Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
  • Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
  • Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
  • Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
  • Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
  • Team Leadership: Build, lead, and inspire a high-performing brand and creative team

You'll Thrive in This Role If You Are...

  • A strategic thinker with a strong creative eye and cultural radar.
  • Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
  • Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
  • Obsessed with storytelling, aesthetics, and the power of community.
  • Comfortable working in a fast-paced, startup environment.

Requirements

  • 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
  • Proven success leading brand campaigns that have driven engagement and brand equity.
  • Strong understanding of digital marketing, content creation, and influencer / community ecosystems.
  • Leadership experience managing creatives and/or cross-functional teams.

Benefits

  • 50% Employee Discount
  • 24 days holiday per year (plus bank holidays)
  • A paid day off on your birthday
  • A paid moving day per year
  • Hybrid Working Arrangements - 1 day per week WFH
  • Pension Scheme
  • Bonus Scheme
  • Employee Assistance Programme for you and your family
  • £500 employee referral bonus scheme
  • Local Business Discounts (cafés, fitness, beauty etc)
  • North-West London office location directly located next to good transport links
  • Casual office dress code (your style of dress is up to you, wear what you feel best in)
  • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
  • Regular Office Social Events (e.g. payday socials)

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