Director of Field Marketing

2 days ago

London Area, United Kingdom Wave Talent Full time £130,000 - £150,000 per year

Field Marketing Director (EMEA)

Location:
London (Hybrid) | £130-150k plus bonus

Travel:
Required across EMEA

A high-growth global technology business is seeking a
Senior Director of EMEA Field Marketing
to lead regional marketing strategy and execution. This is a senior leadership role with responsibility for developing impactful programmes that drive market engagement, pipeline performance, and commercial outcomes across Europe.

The Role

  • Lead and develop a regional field marketing team operating across multiple markets.
  • Build and execute regional go-to-market plans aligned with sales and global marketing priorities.
  • Drive pipeline growth through integrated, multi-channel campaigns, events, and partner initiatives.
  • Collaborate closely with sales leadership to ensure strong alignment and measurable business impact.
  • Manage the regional marketing budget, analysing ROI and optimising activity mix.
  • Establish clear performance metrics, reporting frameworks, and continuous improvement processes.
  • Shape and localise marketing programmes to suit regional audiences and market dynamics.
  • Evaluate current ways of working and implement scalable, efficient processes across the function.

About You

  • Extensive experience in B2B marketing, ideally within technology or software.
  • Strong leadership background, with experience managing geographically dispersed teams.
  • Proven track record delivering pipeline-centric marketing initiatives with measurable commercial outcomes.
  • Analytical, data-driven, and comfortable managing budgets and reporting performance.
  • Skilled at collaborating with sales leaders and influencing senior stakeholders.
  • Hands-on, adaptable, and comfortable working in a fast-paced, evolving environment.
  • Excellent communicator with strong organisational and execution capabilities.

Why This Role

This is an opportunity to shape the regional marketing strategy for a global organisation undergoing significant growth and transformation. You'll have the autonomy to build programmes, elevate regional execution, and directly influence commercial performance across EMEA.

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