Head of Content

Closing Date: 07/01/2026
 - we may close this position before the closing date, depending on volume of applications, so please don't delay submitting an application

Job Title
Head of Content

Department
Marketing & Commercial

Direct Reports
Various

Reports to
Marketing & Commercial Director

Location
Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU

Working Pattern
40hrs per week, including evenings and weekends

Salary Range
Dependant on experience

Level of DBS
Enhanced Child Barred List

About Us:

London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.

Owned by Michele Kang, our vision for Kynisca is to:

1. Become the most pre-eminent sports organisation in the world;

2. Have a high-performance culture of winning on and off the pitch;

3. Train women as women, and

4. Motivate and inspire the next generation of girls and women.

Our Values:

We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community

Role Purpose:

The Head of Content is the guardian of the football club's story. This role exists to capture, create, and curate compelling content that reflects the soul of the club - its players, staff, supporters, history, and ambition - and to tell that story with authenticity, creativity, and authority across all media platforms.

This role is ideal for someone who thrives in a fast-paced environment and is keen to help shape how our club is seen and remembered. This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done, and work with the senior leadership team to shape the future of the club.

Main Duties/ Responsibilities

Club Storytelling & Editorial Vision:

• Define and own the club's content vision, editorial voice, and narrative strategy.
• Tell stories that go beyond the scoreline — from the first team to the academy, from the dressing room to the community.
• Balance football journalism with creativity, emotion, and long-term narrative arcs.
• Protect the authenticity and credibility of the club's storytelling at all times.

Football Media & Reporting:

• Lead all football-related media output including match coverage, interviews, press content, and official club reporting.
• Work closely with coaching staff, players, and football operations to ensure accurate, timely, and responsible reporting.
• Ensure content meets league, FA, and safeguarding regulations.
• Support press conferences, mixed zones, and media obligations with clear editorial oversight.

Creative Content Production

• Oversee the creation of written, video, audio, and visual content across all platforms.
• Drive innovation in formats including long-form features, documentaries, social-first storytelling, podcasts, and matchday content.
• Champion creative excellence, experimentation, and new ways of telling football stories.
• Collaborate with photographers, filmmakers, designers, and creators.

Digital Channels & Distribution:

• Lead content strategy across social media, website, app, and emerging platforms.
• Work closely with marketing to align content with campaigns while preserving editorial independence.
• Use insight and analytics to refine storytelling and grow engaged audiences.
• Manage content calendars around fixtures, football cycles, and cultural moments.

Leadership & Team Management:

• Create a culture where creativity, trust, and accountability coexist.
• Mentor talent and develop clear editorial processes and standards.
• Manage freelancers, agencies, and production partners.
• Work alongside Head of Marketing to amplify campaigns through story-led content.
• Support Head of Commercial with partner-friendly storytelling without compromising editorial integrity.
• Collaborate with community, academy, and women's teams to ensure the whole club is represented.
• Act as a bridge between football operations and external audiences.

Club Accountabilities

1. To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club

2. To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch

3. To behave in a manner consistent with Club values and policies

What we are looking for

Qualifications and Training

Desirable

• Degree level or equivalent in relevant subject.
• Other relevant professional qualification in related subject i.e. creative media or journalism.

Knowledge, Skills and Experience

Essential

• Senior content, media, or editorial leadership experience in football, sport, or culture-led brands.
• Strong football knowledge and understanding of the modern media landscape.
• Proven experience leading creative teams and large-scale content output.
• Excellent editorial judgement and storytelling instincts.
• Experience producing content under pressure, including live matchday environments.

Desirable

• Background in journalism, broadcast, or documentary storytelling.
• Experience working with elite athletes and high-profile stakeholders.
• Understanding of football governance, media rights, and safeguarding.
• Experience building content strategies for global fanbases.

Characteristics

• Passionate about women's football and broader women's sport culture.
• A natural storyteller with a deep love for football culture.
• Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
• High standards of personal integrity and EQ.
• Comfortable and able to work on own initiative
• Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities
• Continually seeks to improve efficiency and performance
• Seeks out and embraces new ways of thinking and working – not afraid to fail.
• Professional, confident, self-motivated and enthusiastic
• A positive, bright and energetic demeanour
• Resilience and perseverance

London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities.

All staff are required to adhere to the Club's policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club's zero-tolerance approach to discrimination.

For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club's values.