Digital Marketing Executive

Marketing Executive - Stork Restaurant & Bar

Part-Time (20 hours/week, 4 days) | Hybrid (1-2 days on-site, remainder remote) | £15 per hour

About Stork Restaurant

Located in the heart of Mayfair at 13-14 Cork Street, Stork Restaurant is a Pan-African and Caribbean fine dining establishment that celebrates authentic cultural storytelling through food. Our 160-cover restaurant spans two floors, offering an elevated dining experience that honours diverse culinary traditions.

We've received 5-star press reviews and recognition as a National Restaurant Awards 'One to Watch'. We're committed to excellence in both guest experience and authentic cultural representation.

The Role

We're looking for a creative, autonomous Marketing Executive who can tell our story across digital and offline channels. This isn't a corporate marketing role – we need someone who understands authentic storytelling and can connect with diverse communities through compelling content and strategic campaigns.

You'll work closely with our General Manager whilst having the freedom to execute marketing initiatives that drive awareness, engagement, and bookings for our restaurant and key events.

What You'll Do

Digital Marketing & Content Creation:

• Develop, execute, and optimise comprehensive digital marketing campaigns across social media, email, Google Ads, and other relevant platforms
• Create engaging content for Instagram, TikTok, and Facebook that authentically represents our brand story
• Develop and execute a TikTok strategy to elevate our presence and grow our following
• Create trending, shareable TikTok content that showcases our food, culture, and dining experience
• Manage content creation and copywriting for website, blog, social media posts, email marketing materials, and newsletters
• Develop content calendars aligned with our events and seasonal programming
• Film and edit video content showcasing our food, culture, and atmosphere
• Schedule posts and engage with followers across all social media platforms
• Analyse engagement metrics and adjust strategies accordingly
• Work with our design house to brief and coordinate marketing materials
• Maintain and update website content ensuring it's current and optimised

Paid Advertising & Analytics:

• Plan, execute, and optimise Meta Ads and Google Ads campaigns to drive reservations and event bookings
• Monitor budgets and performance metrics, adjusting strategies as needed
• Utilise Google Analytics to monitor website performance, analyse data, and generate actionable insights
• Track and report on campaign ROI and key performance indicators

SEO & Online Presence:

• Conduct SEO optimisation to improve our search rankings
• Optimise website content and Google Business Profile
• Monitor online reviews and respond appropriately
• Analyse market trends and competitor activities to identify new opportunities

Influencer & Partnership Management:

• Identify, reach out to, and manage relationships with food influencers and content creators
• Coordinate influencer collaborations, kitchen takeovers, and brand ambassador programmes
• Build partnerships with corporate clients for group bookings and events
• Negotiate collaboration terms and manage influencer visit logistics
• Track and report on influencer campaign performance and ROI

Offline Marketing:

• Coordinate design and distribution of flyers, direct mail, and local marketing materials
• Build relationships with local businesses and community organisations in Mayfair
• Develop and manage loyalty card programmes
• Network at local events to build brand awareness

Events Support:

• Collaborate with our Events Manager to promote private dining, kitchen takeovers, and special programming
• Create event-specific marketing campaigns with urgency and compelling messaging
• Coordinate pre-event, during-event, and post-event content
• Ensure consistency in branding and messaging across all marketing initiatives

Project Management:

• Manage project timelines and ensure timely delivery of marketing initiatives
• Coordinate with cross-functional teams to maintain brand consistency
• Manage multiple projects simultaneously whilst maintaining attention to detail

What We're Looking For

Essential:

• Good understanding of TikTok trends, algorithms, and content formats with proven ability to grow TikTok accounts
• Experience identifying and collaborating with influencers and content creators
• Proven experience in digital marketing with demonstrable results across social media, email, and paid advertising
• Hands-on experience running Meta Ads and Google Ads campaigns
• Strong copywriting skills with the ability to craft compelling content tailored to target audiences
• Proficiency with Google Analytics for data analysis and insight generation
• Strong content creation skills – writing, photography, and video editing (particularly short-form video)
• Experience with email marketing platforms and newsletter management
• Demonstrated project management capabilities with effective time management and organisational skills
• Understanding of SEO best practices and website optimisation
• Ability to work autonomously and manage multiple projects simultaneously
• Excellent analytical skills with the ability to interpret data and generate insights for optimisation strategies
• Excellent relationship-building and negotiation skills
• Genuine interest in food, culture, and storytelling
• Exceptional communication skills in English, both written and verbal
• Comfortable briefing external design agencies and managing creative projects
• IT literacy with good understanding of digital tools used in modern marketing practices
• Flexibility to work outside standard hours to maintain social media engagement and respond to trends in real-time

Highly Desirable:

• Video editing skills (Premiere Pro, CapCut, or similar)
• Knowledge of Adobe Photoshop for reviewing and providing feedback on designs
• Experience with WordPress or website content management systems
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
• Experience in hospitality or restaurant marketing
• Existing network of food influencers or content creators
• Experience managing influencer budgets and measuring campaign ROI
• Understanding of multicultural London communities
• Experience in B2B marketing environments

What Makes You Stand Out

• You're a TikTok native who understands how to create viral, authentic content that drives real business results
• You have demonstrable experience growing TikTok accounts organically and through collaborations
• You understand authentic cultural storytelling vs. corporate marketing speak
• You can create content that resonates with both local communities and Mayfair clientele
• You have strong interpersonal skills and can build genuine relationships with influencers and corporate partners
• You're scrappy and resourceful – comfortable doing hands-on work like flyering whilst also managing digital strategy
• You bring creative ideas but back them up with data and ROI analysis
• You're comfortable working independently but know when to collaborate
• You're a proactive individual eager to develop your career in a fast-paced marketing environment
• You understand that social media doesn't follow a 9-5 schedule and are comfortable with flexible working patterns

What We Offer

• £15 per hour (£15,600 per annum for 20 hours/week)
• Flexible hybrid working: 4 days per week (approximately 5 hours per day), with 1-2 days on-site at our beautiful Mayfair restaurant depending on schedule, remainder remote
• Flexi-time arrangements to ensure optimal social media engagement and responsiveness to trends
• 30% staff discount on food and beverages
• Opportunities to attend exclusive cultural events and industry networking
• Be part of a mission-driven brand with authentic storytelling at its core
• Work in a diverse, inclusive environment that celebrates multicultural London
• Career development and training opportunities

Working Hours

20 hours per week across 4 days (approximately 5 hours per day). Flexible hours required to maintain social media engagement, respond to trends, and manage content during peak engagement times. Occasional evening/weekend work required for events.

Job Types: Part-time, Permanent

Pay: £13.65-£15.00 per hour

Expected hours: 20 per week

Benefits:

• Employee discount
• Flexitime
• Work from home

Experience:

• Digital marketing: 1 year (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in London W1S 3NS