Performance Marketing Manager

Company
: LUCA FALONI

Role
: Performance Marketing Manager - Paid Social

Location
: LF Head Office - Kensington High Street, London W8 5ED

About Us

Luca Faloni is a luxury Italian menswear brand that epitomises luxury and timeless elegance. Our commitment to quality and craftsmanship has garnered a loyal customer base, and as we continue to expand, we're looking for a skilled
Performance Marketing Manager - Paid Social
to join our team. This role will focus on performance marketing to drive our growth through strategic and data-driven social media advertising.

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Role overview

We are seeking an experienced
Performance
Marketing Manager - Paid Social
with a strong background in performance marketing for e-commerce brands. The ideal candidate will have a proven track record in creating and executing high-performing campaigns to drive e-commerce sales. This role demands a deep understanding of paid channels ads mechanics, including audience targeting, creative optimisation, and bidding strategies. The successful candidate will be able to make data-driven decisions based on rigorous performance analytics. Furthermore, strategizing and executing on experiments in a crucial part of the role to continuously optimise our paid channels to maximise ROI. A strategic approach is essential to effectively scale our advertising efforts and achieve our ambitious growth targets

Key Responsibilities

• Develop and execute performance-driven campaigns across paid channels with a primary focus on Meta (Facebook and Instagram).
• Ensure cohesive and effective campaign management.
• Analyse and interpret data to drive informed decisions and optimise ad performance.
• Design and implement an experiment and testing strategy to improve ROI.
• Monitor, track, and report on key performance metrics to identify areas of improvement and growth opportunities.
• Collaborate with the broader performance marketing and brand marketing teams to align social media advertising with overall brand and marketing objectives.
• Stay current with industry trends, platform updates, and best practices to ensure Luca Faloni remains at the forefront of social media advertising.

Requirements

• Proven experience with ownership to scale direct e-commerce revenues beyond €50M with paid social as a main channel
• Strong analytical skills with a passion for data and numbers.
• Experience in setting up and managing experiments to optimise campaign performance.
• Proficiency with Meta Ads Manager and related software.
• Excellent communication and collaboration skills.
• A results-oriented mindset with a focus on continuous improvement.

What We Offer

• Competitive salary and benefits package.
• The opportunity to work with a passionate and dynamic team.
• A stimulating and innovative work environment.
• Generous discount on LF products.
• Hybrid working - Friday WFH

If you are a strategic thinker with a strong performance marketing background and a passion for driving growth through social media advertising, we would love to hear from you. Apply today to join Luca Faloni and help us elevate our brand to new heights.

We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination.

Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process
.

We deal with recruitment directly so if you are a recruitment agent please do not contact us, we do not require recruitment services and we apply no exception to this rule.

Due to the high volume of applications received, only candidates selected for an interview will be contacted. We appreciate your understanding and thank all applicants for their interest in joining the Luca Faloni team.