Marketing Lead

Job Description
Job Title:
Content Marketing Lead

Reports to:
Head of Marketing

Department:
Marketing

Location:
London

Job Grade:
M

WHY THIS ROLE?
Channel 4 has a purpose to create change through entertainment and has always been 'Altogether Different'. As Marketing Lead, you'll shape campaigns that spark conversation, inspire audiences and keep Channel 4 at the heart of culture. If you're entrepreneurial, imaginative and thrive in fast-moving environments, this is your chance to make a real mark on one of the UK's most iconic brands.

Job Purpose
You'll lead the thinking and the doing, steering big-picture strategy while driving flawless delivery. From bold creative concepts to meticulous execution, you'll bring campaigns to life that cut through and connect. Agile, decisive and inventive, you'll spot opportunities, solve problems, and keep raising the bar for what marketing at Channel 4 can achieve.

About You
You're a proactive self-starter who combines strategic vision with creative spark. You're curious about culture, plugged into new trends and innovations, and always looking for fresh ways to engage audiences. Confident, collaborative and imaginative, you're ready to take ownership and make campaigns that people can't stop talking about.

Key Responsibilities

• Be responsible for a content genre and management of a small team.
• Own and deliver high-profile campaigns end to end.
• Shape strategy that's ambitious, audience-focused and imaginative.
• Champion creative ideas and turn them into standout execution.
• Keep on top of cultural trends, industry transformation, creative work and emerging media innovation.
• Take responsibility for personal learning and development opportunities.
• Manage budgets, timelines and agencies with precision.
• Use insights to guide decisions and sharpen performance.
• Build strong collaboration across teams and stakeholders.
• Push boundaries, experiment and find new ways to engage audiences.

Essential Skills & Experience

• A strategic, imaginative leader who can turn vision into standout campaigns.
• An entrepreneurial mindset — proactive, resourceful and driven to make things happen.
• Creative instinct and the confidence to champion bold ideas.
• Proven campaign leadership across complex, high-profile projects.
• Sharp awareness of creative and cultural trends, competitor landscapes and new media opportunities.
• A natural influencer and collaborator, able to inspire and align others.
• Calm and decisive under pressure, with strong problem-solving skills.
• Comfortable using data and insight to inform and elevate your work.

Basic salary per annum starting from
£63,000.00

Application questions to complete
Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

• Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)
• Please confirm you're happy to be considered for both the Perm & MAT cover role - If not, please specify which role you're applying for.

Benefits
There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1's available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Hybrid working
From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.

Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date
17 Dec 2025

Equal Opportunities
Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer
Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments
We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail