Group Content Writer

Job Purpose

BHID Group is the UK's leading provider of bespoke luxury furniture. With over 40 years of experience, we craft furniture with meticulous attention to detail, transforming spaces that inspire and set the standard for luxury living. Through exceptional design and service, we enhance our clients' homes and enrich their everyday lives.

The Content Writer will be responsible for writing and managing compelling content that inspires, educates, and engages our audience, helping to drive brand awareness and conversion across all four divisions. Reporting to the Group Marketing Manager, this role blends storytelling with strategy, ensuring every piece of written content is aligned with our brand values, audience needs, and commercial goals.

Key Responsibilities

• Plan, write, and edit copy for blogs, email campaigns, social media captions, website pages, PR materials, and brochures.
• Develop and maintain a content calendar that supports campaign plans, product launches, and key marketing initiatives.
• Collaborate with the Creative, Product, and Sales teams to gather information and shape written content that reflects our craftsmanship and luxury positioning
• Optimise copy for SEO and user engagement, ensuring messaging is clear, relevant, and discoverable.
• Support lead generation by producing targeted written content for campaigns, nurturing sequences, and gated resources
• Use analytics and performance data to refine messaging and improve results
• Manage and champion tone of voice guidelines for consistent, authentic communication across all brands and platforms.
• Provide written scripts, outlines, or messaging frameworks for photography and video projects without taking on editing or production tasks.
• Stay on top of trends, topics, and competitor content strategies to identify opportunities for innovation and thought leadership.
• Proofread and quality-check all written materials to ensure accuracy, polish, and brand alignment.

Essential skills:

• Develop and maintain a content calendar that supports campaign plans, product launches, and key marketing initiatives.
• Collaborate with the Creative, Product, and Sales teams to gather information and shape written content that reflects our craftsmanship and luxury positioning.
• Optimise copy for SEO and user engagement, ensuring messaging is clear, relevant, and discoverable.
• Support lead generation by producing targeted written content for campaigns, nurturing sequences, and gated resources.
• Use analytics and performance data to refine messaging and improve results.
• Manage and champion tone of voice guidelines for consistent, authentic communication across all brands and platforms.
• Provide written scripts, outlines, or messaging frameworks for photography and video projects without taking on editing or production tasks.
• Stay on top of trends, topics, and competitor content strategies to identify opportunities for innovation and thought leadership.
• Proofread and quality-check all written materials to ensure accuracy, polish, and brand alignment.

Personal attributes:

• Audience-focused instinctively writes with the reader in mind, adapting tone and style to different client segments while maintaining the BHID voice.
• Detail-oriented meticulous with grammar, spelling and brand tone of voice, ensuring every piece of content is polished and accurate.
• Commercially aware understands how content supports lead generation, SEO and overall marketing performance.
• Organised and dependable manages a busy content calendar and multiple deadlines without sacrificing quality.

Benefits:

• 22 days annual leave plus bank holidays (rising with service).
• Home working up to 2 days per week (subject to change and dependant on role).
• Contributory pension with salary exchange (subject to qualifying).
• BHID Connect through our partnership with Reward Gateway, you can save money on everyday spending and make your money go further at up to 770 retailers.
• Wellbeing centre exercise videos, mindfulness tools, nutritional and financial advice.
• Employee Assistance Programme access to 24/7 counselling and support helpline.
• Employee Mortgage Services through our partnership with Charles Cameron we provide access to mortgage advice and education services.
• 2W Cycle to Work.
• Length of Service Milestone Rewards.
• Free parking.
• Christmas functions.
• We are constantly reviewing our benefits and have some exciting new initiatives coming soon