Global Marketing Director

13 hours ago

London, Greater London, United Kingdom Ipsen Full time

Summary Of The Role
The Global Marketing Director is a key player within the Neuroscience franchise, responsible for shaping and executing the global commercialization and marketing strategy. This role provides strategic direction, drives cross-functional alignment, and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.

Main Responsibilities
Strategic Leadership

  • Define and lead the global marketing vision, brand positioning, and go-to-market strategy.
  • Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies.
  • Serve as a strategic advisor to senior leadership and cross-functional teams.

Market & Customer Insights

  • Leverage deep market, customer, and competitive insights to inform strategy and innovation.
  • Lead disease area modeling, patient journey mapping, and healthcare flow analysis to identify key leverage points.

Commercial Planning & Execution

  • Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence.
  • Ensure alignment and execution of global initiatives across affiliates and alliance partners.
  • Drive excellence in launch readiness and lifecycle management.

Performance & Resource Management

  • Lead forecasting, budget planning, and resource allocation to support strategic priorities.
  • Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.

Cross-Functional & Global Collaboration

  • Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution.
  • Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.

Leadership & Influence

  • Act as a key influencer and connector across the organization, driving alignment and engagement.
  • Demonstrate a hands-on, doer mindset with the ability to lead through influence rather than direct authority.

Compliance & Ethics

  • Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards

Knowledge And Experience
Knowledge & Experience (essential):

  • Education: Degree in life sciences or business; advanced degree preferred.

  • Experience:

  • Experience in neuroscience preferable not essential

  • US market knowledge preferable not essenial
  • Demonstrated ability to lead cross-functional and cross-cultural teams.
  • Strategic marketing expertise (branding, segmentation, lifecycle management)
  • Strong business acumen and analytical thinking
  • Excellent communication and influencing skills
  • Results-oriented with a proactive, entrepreneurial mindset
  • Deep understanding of patient-centric approaches
  • Ability to lead through ambiguity and drive execution

Languages
: Fluent English required.

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