Market Research Assistant

The Company

Bridgehead is a full service International growth consultancy that specialises in helping brands expand in both home and into new markets. We have offices in the UK and EU offering a full suite of commercial services from go-to-market strategies, advisory and infrastructure consulting, sales & marketing, plus value added distribution.

The Person

We are seeking a strategic and commercially driven, dynamic and motivated individual who embodies a results-driven mindset and demonstrates exceptional common sense in their approach to challenges. The ideal candidate will possess a can-do attitude and a positive outlook, fostering a collaborative team environment while being accountable for their contributions. Attention to detail is crucial, as is the ability to communicate transparently and share knowledge generously. We value proactive individuals who take action and consistently go the extra mile to achieve team goals. If you are a team player who thrives on delivering results and is committed to continuous improvement, we would love to hear from you

Responsibilities:

We are looking for an analytical and resourceful Market Analyst who will play a key role in supporting both our New Client Acquisition (NCA) and Go-To-Market (GTM) functions. This role is focused on researching, qualifying and presenting new business opportunities, while also generating market insight that informs strategic decision-making. You will conduct detailed research into potential clients, analyse financial and commercial data and ensure all leads are vetted in line with our business strategy. Working closely with the NCA, Marketing and GTM teams, you will help shape outreach campaigns, support event activity, build prospect lists and contribute to the creation of go-to-market strategies for clients. This position is ideal for someone who enjoys investigative work, is highly organised, and can translate data into meaningful insights that support our commercial growth.

Go-To-Market (GTM)

• Conduct detailed research into client products, services, markets and competitors.
• Compile and share data, insights and analytics with the GTM team to support strategic decision-making.
• Complete GTM documentation based on in-depth market research.
• Identify potential market gaps and opportunities in collaboration with the GTM team.
• Work alongside the Client Manager and GTM team to produce strategy presentation documents outlining go-to-market, sales and marketing plans.
• Build high-quality lead lists based on data insights and research findings.
• Review GTM strategies quarterly with the Client Manager and implementation team and support the development of alternative approaches where needed.

New Client Acquisition (NCA)

• Research and identify new business opportunities in line with the business plan, associate team priorities and current partner needs.
• Qualify potential prospects using available tools, assessing criteria such as size, turnover, financial data and competitor landscape.
• Present qualified prospective clients to the NCA team and ensure all relevant information is clearly communicated.
• Support the NCA team by sourcing accurate contact information for target prospects.
• Revisit and evaluate previously approached or considered prospects to assess renewed suitability for scale-up support.
• Maintain clean, accurate and categorised CRM records, ensuring prospect data is entered correctly and added to relevant marketing sequences.
• Attend industry events to make introductions and identify potential new clients.

Skills & Experience:

• Experience in research is essential, this can be either work related or in an educational setting;
• Experience of pulling information together and presenting both in person and in a document;
• Understanding and insight into how go to market strategies work;
• Commercially astute, with strong analytical skills;
• Be able to manage many projects at once and push them through to the next stage of the process.
• Excellent communication and presentation skills;
• Results-driven, with a high level of initiative and proven track record of delivering success through teamwork;
• Proven numerical skills – able to delve into data to draw out pertinent observations;
• Demonstrable process improvement skills;

Salary

• Up to £25-£30k depending on experience;
• Plus bonus structure
• Pension contribution (employer match);
• Excellent holiday entitlement;
• Work from home and flexi working options;
• Free Car Parking;
• Team wellbeing events;
• Team Training Sessions;