Marketing Manager, EU Distributor Markets

Position Overview
Insulet is an innovative manufacturer of medical devices, and our goal is to help people with diabetes live their life with freedom. We are the developer and manufacturer of the Omnipod Insulin Management System, and our technology has already helped thousands of people living with diabetes. Insulet is one of the fastest growing medical device companies and operates in Europe, Canada, Middle East and the US.

Reporting to the Senior Marketing Manager – EU Distributor Markets, this Marketing Manager maternity cover will be responsible for leading marketing programmes in a selection of EU distributor markets where Insulet doesn't have a direct presence in Europe. In conjunction with the Snr. Marketing Manager, the Marketing Manager will be responsible for the flawless implementation of Insulet's marketing strategies and the Distributor marketing plans in the territories. By working proactively and collaboratively with all stakeholders across the business, the Marketing Manager will have a vital role in maximising the potential of the Omnipod System across the region. They will refine best practice processes to ensure efficiencies and consistency in bringing new products and projects to the market.

A key skillset required for this is the effective influencing and collaboration with external distributor partners, driving engagement, buy-in and adoption of key brand initiatives and growth objectives. This position will work closely with the GM EU Distributor Markets, Product Manager for Distributor Markets, Clinical Training Lead, Legal, Medical, and central marketing functions.

Responsibilities

• Working with channel partners and central marketing function to anticipate the needs of the market by understanding key dynamics including clinical trends, care delivery and payment.
• Working with channel partners to build insights, knowledge and understanding of your Country/Region and local health care systems and market dynamics.
• Working with partner organizations and centralized marketing function in the formulation of marketing and product strategies as well as initial and annual marketing plans.
• Builds insights and knowledge of the customer, competitive landscape and market and communicates this internally. Creates a partnership with channel partners and central marketing function to develop successful customer orientated marketing plans.
• Assesses the brand and develops the brand and commercial needs (margin, competitor advantage, and positioning and value propositions) for your Country/Region.
• Delivers overall brand management for the Country/Region. This includes a mix of marketing programmes in order to drive key brand performance metrics such as sales, awareness and equity.
• Supports the development of the digital marketing channels for health care professionals, patients and health care providers within channel partners.
• Working with channel partners to Identify key opinion leaders and drives programmes to deliver thought leadership for the brand and relationship development for Insulet.
• Identify, support development and deliver new evidence for the brand and strengthen existing ones for Distributor Markets.
• Efficient management of marketing budget to ensure spend & return on investment (RoI), is maximized.

Education/Experience

• Bachelor's Degree in Marketing/Business/ Life Science.
• Relevant experience in a medical device, pharmaceutical marketing or sales/commercial function, also developing product and marketing strategy
• Experience in diabetes therapy is a bonus.

Required
Skills / Competencies

• Fluent in English, a second language would be advantageous
• Ability to work in a complex and collaborative environment.
• Has a proven track record of driving acquisition through new and innovative marketing techniques.
• Influencing skills – Ability to influence third party organisations in the development of robust planning.
• Ability to develop business cases for new programs, including demonstrating potential ROI .
• Demonstrated strategic and critical thinking capabilities with forward looking perspective.
• Strong communication and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across organisations.
• Adept at adapting plans effectively for optimal impact across multiple geographies.
• Experienced relationship-management expertise, and project management skills.
• Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support.
• Familiarity with complex, competitive markets preferred.
• Excellent organizational skills with ability to project plan.
• Excellent PowerPoint and presentation skills.
• Good Excel understanding and basic modelling ability.
• Demonstrated ability to manage concurrent, complex, and cross-functional projects required.
• Passion and drive to support people with Type 1 diabetes to live life to the full.
• Excellent oral and written communication and social skills.
• Easily adapts to new/changing environments.
• Marketing asset approval process and systems experience.

Desired

• Medical device or pharmaceutical sales experience.
• Experience working with distributor partners.
• Understanding of the EU Med Tech promotional guidelines for healthcare professionals and direct to consumer.

Travel

• This is a role working across multiple European markets, so regular travel is a requirement of the role. Approximately 40% of time.
• Note – This role is based out of our London office on a Hybrid working basis.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit and

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it

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