Ecommerce & CRM Growth Manager

Function: Marketing

Reports to: Head of EComm

Level: Manager (Red)

Location: Leeds, LS15 (Colton)

Role Purpose

To lead the delivery of Gym Kings email, SMS, and push notification strategy—driving deeper brand engagement, customer loyalty, sustainable growth, and increased lifetime value.

As a CRM Growth Manager at Gym King, you'll drive growth within our CRM database, managing all aspects of CRM encouraging new customer acquisition, retention, and loyalty.

You'll take ownership of segmentation within our database, managing the strategy of automation and personalised email campaigns, SMS and push notifications. From owning the strategy & planning behind CRM, to building automated flows & reporting insights back to the wider team, you will ensure a seamless user journey across email and website. Whilst also making sure all emails align with the wider content plan, are on brand, and render well across all devices. You'll develop & deliver CRM communication plans and strategies, as well as understanding and identifying opportunities with the current CRM system in terms of usability and business reporting.

The role is full time within working hours of 9am – 5pm Monday to Friday. You will be required to work closely with the Trading, Brand, CRM and Marketing team.

Responsibilities

· Lead CRM strategy across all communications; E-mail, SMS, Push Notifications & WhatsApp.

· Reporting on performance on a weekly basis, sharing insights with wider team.

· Ownership & on-going success management of current ESP; Ometria.

· Running A/B tests.

· Manage email and SMS segmentation.

· Manage automation flow, review, learn and optimise.

· Explore ways to improve engagement & conversion rate from communications.

· Maintain the quality of the database ensuring its effective segmentation for personalised content/sales.

· Run a successful membership/loyalty programme.

· Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.

What are we looking for?

· Minimum 5 years CRM experience

· A highly organised, self-starter with excellent attention to detail and time management skills

· Excellent data management and analytical skills

· Strong project management skills

· Strong communication and teamwork skills

· Ability to multi-task and meet deadlines in a fast-paced environment, taking ownership of tasks from inception to conclusion

· Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders

· Technical expertise of CRM technology, systems and processes and KPI metrics

· Strong experience in an e-commerce specific role would be beneficial.

· Experience using Ometria as an email service provider would also be beneficial.

Gym King values:

· Fearless

· Focussed

· Driven

· Resilient

· Team Player

The successful candidate will demonstrate behaviours that are aligned to these values.

Benefits:

• Salary commensurate with experience
• 25 days holiday (plus bank holidays) option to 'buy' up to 2 extra days
• Free onsite parking
• Relaxed and friendly working environment
• 50% Gym King discount for staff, friends & family
• 10 days sick pay (after completion of probationary period)
• Hybrid working (1 day a week work from home, usually on a Wednesday)
• Health Cash Plan (after completion of probationary period)
• GK profit related bonus scheme
• Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times
• Staff shop with heavily discounted sample Gym King products
• Cycle to Work
• Fully paid for annual staff party

Working hours: Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.

Location: This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1, J46. 20 minutes from Leeds station. National and international travel may be required.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Casual dress
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Flexitime
• Free parking
• Gym membership
• On-site parking
• Profit sharing
• Sick pay
• Work from home

Ability to commute/relocate:

• Leeds LS15 9JL: reliably commute or plan to relocate before starting work (required)

Application question(s):

• What salary are you seeking?

Experience:

• E-commerce: 3 years (required)
• CRM software: 3 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person