Officer - Marketing & Communication

Job Description
Brand development, promotion and protection

• Creates engaging written content for all of SEHA's marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal.
• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
• Stay up-to-date with the latest industry trends.

Marketing activities

• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.

Communications activities

• Plan and implement editorial calendar.
• Prepare and publish articles that describe our company and products.
• Write clean, concise, well-polished content.
• Research industry-related topics and identify gaps in our content.
• Shape language and tone used in sales emails, banners and brochures.
• Ensure all content is up-to-date.
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.

Complying with Policies, Procedures and Practices of the SEHA Corporate and other regulatory requirements

• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies.
• Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames.

Promoting Customer Service standards

• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders.
• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA.

Responsibilities
Brand development, promotion and protection

• Creates engaging written content for all of SEHA's marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal.
• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
• Stay up-to-date with the latest industry trends.

Marketing activities

• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.

Communications activities

• Plan and implement editorial calendar.
• Prepare and publish articles that describe our company and products.
• Write clean, concise, well-polished content.
• Research industry-related topics and identify gaps in our content.
• Shape language and tone used in sales emails, banners and brochures.
• Ensure all content is up-to-date.
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.

Complying with Policies, Procedures and Practices of the SEHA Corporate and other regulatory requirements

• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies.
• Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames.

Promoting Customer Service standards

• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders.
• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA.

Qualifications
QUALIFICATIONS

• Required: Bachelor's degree in Marketing and communications, journalism, Business Administration or other related field required
• Desired: Master's degree in Digital Marketing or Masters of Business Administration preferred.

Required

• Excellent writing and editing skills, with a keen eye for detail.
• Strong writing and creative thinking skills with a strong work ethic. Detailed oriented with proven organizational skills.
• An ability to write creative copy both for large pieces of content (e.g. webcopy and brochures) and smaller texts (e.g. internal emails).
• Fluent in English and Arabic with good writing skills.