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Social Media Manager
2 weeks ago
Who are The MTM Agency?
If you want to join an award-winning agency that delivers bold ideas and outstanding results, we'd love to hear from you. The MTM Agency is a market-leading integrated agency based in Southampton. We are part of IDHL, one of the UK's largest digital marketing agencies. Together, we partner with an enviable roster of international clients.
Your role as Social Media Manager
You will be responsible for managing client partner's social presence and activities, community management and creating content. The role will encompass a wide range of disciplines and skills, including strategy development, project management, customer service and working closely with the paid social team on client delivery.
Main Accountabilities will include but are not limited to:
Strategy Development
- Work with, and guide, the social team throughout the year to ensure our strategies are being activated to the highest standard, constantly looking for ways to level up
- Develop social media strategies with the aim of increasing brand awareness and customer engagement
- Analyse the long-term needs of the client's social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
- Liaise with other departments and creatives to create a holistic and effective online marketing strategy
Project Management
- Build and maintain great client relationships across multiple industries and markets
- Manage the social media output for our client partners (content development, ensuring the client has approved the assets, scheduling and community management)
Customer Service
- Build best-in-class employer brand social strategies across our client base, ensuring we're blending data and creativity across all of our output
- Be knowledgeable about clients and be seen as a trusted partner by them
Content Creation
- Create captivating creative campaigns for social channels
- Stay up to date with the latest social media trends, drawing inspiration from successful content campaigns
- Develop and oversee competitions and campaigns to draw attention to a brand
- Monitor and respond to customer feedback, comments and social media posts
Collaboration
- Share Social client objectives to the wider agency teams so that tactics other than Social can be considered and proposed to clients, allowing them to take advantage of our integrated service offer
- Work collaboratively with other departments to contribute to proposals, share ideas and expertise and problem solve to ensure a high quality and seamless experience for our brand partners
Reporting
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Set measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
Budgets
- Achieve agreed agency rates for work, which in turn will ensure that agency client accounts are profitable
- Monitor client spend so that they are aligned with allocated budgets
- Responsible for having an understanding of our brand partner and agency budgets and be forthcoming with how the Agency can maximise profitability
Other responsibilities
- Undertake continuing professional development and training, to ensure you keep your knowledge, expertise and experience up to date
- Present and promote a professional public image in representing the agency
- Undertake any other duties that may reasonably be required, appropriate with the post
- You may be expected to participate in events and promotions where the team requires representation; sometimes helping out with the organisation of the events upfront
- Some of these may be outside of your normal working hours
- Participation in the Agency appraisal scheme and undertaking any professional development as identified with your manager
- To adhere to the company handbook and comply with relevant legislation
What we'd like you to bring to the role
Qualifications
- A relevant undergraduate degree such as marketing, communication, social media, (English Literature is normally expected but not essential)
Experience & Knowledge
- 2-3 years of experience in a similar role
- Extensive experience in / knowledge of working with various social media platforms
- Confident in communicating and reporting to clients both in person and via digital meetings