Sales Manager CPG Food Vertical

At Criteo, our belief is that retailers and brands can thrive in an open, fair, and transparent environment, where clients can manage all aspects of their ad and audience monetization programs, also known as Retail Media.

 As such, Criteo has been increasing its investment in its retailer facing business and Criteo's Retail Media division was created with the mission to be the technology platform that powers the most efficient and measurable retail media ecosystem for the world's leading retailers and brands.

 We are the leader in Retail Media worldwide, with over 100 of the world's top retailers and many of the world's top brands as client partners. Our position in market is focused around every digital moment being a Commerce Moment, where the placement of brand advertisements within eCommerce sites and mobile applications of retailers, as well as brand and retailer-specific ads offsite can be delivered through a full funnel solution.

As a Sales Manager within the CPG Food Team, reporting to the CPG Sale Team Manager, you will be expected to win new business, nurture prospects, grow existing clients, initiate and manage a multi-product proposition sales cycle to close.

You will be working with some of the largest & well-known brands and agencies, to draw up sales account plans, be responsible for forecasting to achieve quarterly targets and facilitate joint business planning meetings as well as strategic growth development conversations.

• Manage agency relationships from the early stages of the sales process through to post-sales, creating long term connections which ultimately lead to sustainable, repeat business

• Continuously prospect and pitch to agency teams (planners, buyers, digital and account leads) looking to drive sales and education of Criteo's Commerce Media proposition

• Confidently run meetings, pitch sessions, agency days and bespoke events for agencies and brands

• Understand and articulate key KPIs for campaigns (e.g. ROAS, …) and use that to fuel business with both existing agency clients, and targeted New Business leads

• Reach and exceed business development goals while contributing to overall team goals

• Full responsibility for winning a target list of major new business prospects

• Develop & maintain relationships at all levels with brands and agencies

• Maintain extensive product knowledge through internal relationships across product and client service teams

• Identify and understand trends within the Retail industry, what makes a campaign successful and apply learnings to help generate further new business

• Attend major industry events to build a strong network

• Accurate pipeline management and ownership of both new & existing opportunities across multiple products

• Work closely with the Account Strategist team members to leverage existing contacts and identify new opportunities

• Digital media sales (display, search and eCommerce) or ad-tech experience

• Prior experience working for/with media agencies (with established key agency contact relationships desirable)

• Knowledgeable and experienced in working with and closing business from Tier 1 CPG food brands

• Face-to-face client sales (this is a hybrid role, some in-person client visibility is expected)

• Ability to autonomously own client relationships and problem solving with the ability to effectively handle objections

• Result-driven as an individual but also as part of a team goal

• Strong evidenced track record of driving new business

• Ability to offer exceptional client servicing and understand clients business needs to position solutions in a timely and personalised way

• Strong, confident presenter with understanding of Sales methodology (e.g. BANT, MEDPICC, LAER frameworks)

• Strong negotiation, influencing skills and an ability to open doors across clients at all levels

• Ability to work in a fast-moving company

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application​

Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We're shaping a more open and sustainable digital future for advertising.  

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.  

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.  

Ways of working – Our hybrid model blends home with in-office experiences, making space for both.  
Grow with us – Learning, mentorship & career development programs.  
Your wellbeing matters – Health benefits, wellness perks & mental health support.  
A team that cares – Diverse, inclusive, and globally connected.  
Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.  

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.