App Marketing Director

About Skyscanner
Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here.)

Now, we're on the lookout for an
App Marketing Director
to drive app-first growth in EMEA, APAC and LATAM markets, and help build lasting, value-led relationships with our travellers.

You can be based in Glasgow, Edinburgh, or London, where we adopt a hybrid working policy of working in the office twice a week.

About The Role
Hybrid
As App Marketing Director, you'll lead the end-to-end marketing strategy for Skyscanner's app, driving acquisition, engagement, and retention across global markets. You'll champion app-first thinking and deliver marketing strategies that deepen customer relationships, accelerate growth, and position our app as the best way to experience Skyscanner.

This is a key leadership role requiring deep mobile marketing expertise, strong cross-functional collaboration, and the ability to shape both brand and performance marketing agendas. You'll work across product, design, performance, data, and brand teams to optimise every part of the app journey.

What you'll be doing

• Owning the app marketing strategy: You'll define and execute the global strategy - including APAC and LATAM markets - for app acquisition, retention, and growth — with clear KPIs and ambitious goals.
• Accelerating new user acquisition: You'll partner with performance and social teams to scale app install campaigns across channels, within ROI targets.
• Driving App Store visibility: You'll lead on ASO strategy, testing and experimentation to maximise visibility and downloads across iOS and Android platforms.
• Optimising web-to-app journeys: You'll build seamless conversion paths from web to app, improving landing experiences and increasing activation.
• Boosting retention and re-engagement: You'll develop targeted strategies to keep users coming back, using behavioural insight and in-app personalisation.
• Creating a compelling proposition: You'll partner with Research, Product and Brand to ensure we communicate a clear and differentiated app value to new and existing users.
• Tracking performance and scaling growth: You'll set install and retention targets, manage app marketing budgets, and take action based on real-time data.

About You

• Mobile-first marketer: You bring 10+ years of marketing experience with deep expertise in mobile app growth, ASO, and lifecycle marketing.
• Proven growth leader: You've successfully scaled app acquisition and engagement in complex, global environments (APAC is a must) — and can show tangible results.
• Strategic and hands-on: You're as comfortable setting strategy as you are rolling up your sleeves to optimise campaigns and experiences.
• Cross-functional influencer: You've worked closely with product, data, engineering and design teams, and know how to align diverse stakeholders.
• Customer-obsessed: You understand user behaviour, value long-term engagement, and put the traveller at the centre of your decisions.
• Analytical and data-driven: You have strong analytical skills, understand long-term customer value, and use data to drive investment decisions.
• Inspirational leader: You've built and led high-performing teams (both direct and virtual), fostering a culture of excellence, pace, and creativity.

What it's like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.

Sound like your kind of adventure? Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, please let us know. If you'd like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.