Brand Strategy Director

BRAND STRATEGY DIRECTOR- SPONSORSHIP
London, UK

Hybrid

THE RUNDOWN
We are seeking a dynamic and experienced Account Director to join our team in London. You will be responsible for delivering valuable insights and strategic sports solutions for brands working in sport. You will make our clients highly successful by shaping commercial strategies and maximizing their ROI in the sports and entertainment landscape.

What You'll Accomplish

• Brand consulting proposition: You will lead Playfly Europe's brand consulting proposition and have responsibility to build out your team and P&L to develop this exciting area of the business.
• Lead client projects: Lead client projects for sponsorship identification, implementation and valuation. You will build marketing and commercial strategies for a wide range of brands to maximise the value of their sports partnerships.
• Consultative Sales: You will build exciting propositions for brands to enter the sports market and work directly with Playfly, working directly with our sales team to build new opportunities. You will have annual sales targets
• Client management: Communicate effectively with internal stakeholders, manage project requirements, and deliver recommendations based on data insights.
• Project management: Demonstrate strong organization skills to manage tasks across multiple projects, prioritize workflow, and meet client deliverables.
• Brand consulting profile: You will work with our PR team to build case studies to support the building of our reputation in brand consulting in the market.

What You'll Bring

• 5 years of experience with proven brand marketing background. (D)
• Highly analytical mindset with the ability to analyse data, create models, and extract actionable insights. (E)
• A strong understanding of brand marketing and the ability to combine creativity and data to generate new outcomes our clients. (D)
• Knowledge of financial concepts, including budgeting, pricing strategies, ROI analysis, and financial modelling. (D)
• Strong written and verbal communication skills, with the ability to create clear presentations. (E)
• Proven business development experience with existing relationships in sport preferable. (D)
• Strong client relationship management, communication, and interpersonal skills. (E)

What We Offer

• A competitive salary.
• The opportunity to work in a dynamic and innovative environment at the intersection of sports and technology.
• Valuable experience in sports marketing, introductions to a network of top tier clients with potential for career growth.
• Working closely with and receive guidance from experienced sports industry executives.
• Ongoing training and development opportunities to enhance your skills.

What We Do
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

What We Stand For
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it's just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer

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