Head of Marketing

1 day ago

City of Westminster, Greater London, United Kingdom Up Collective Full time £65,000 - £75,000

Our client is a fast-growing, science-led consumer brand on a mission to make sensitive-skin tanning accessible, effective and confidence-boosting. With a rapidly expanding community and major growth ahead, they're building a small but mighty leadership team who can think big and execute fast.

We're looking for a high-impact Head of Marketing to own the brand and growth engine across DTC and retail. You'll shape the brand's positioning, lead full-funnel acquisition, oversee social/influencer strategy, and drive standout 360° launches. This role blends strategy with hands-on execution, ideal for someone who thrives in a fast-paced, creator-led, culturally tuned-in environment.

What you'll do: 

  • Brand strategy, storytelling and integrated campaigns that build awareness and advocacy.
  • 360° go-to-market for product and retail launches.
  • Paid social, search and performance marketing to scale acquisition and retention.
  • CRM, lifecycle and loyalty - building journeys that drive repeat purchase.
  • Website UX and CRO to boost conversion and AOV.
  • Social, community, influencer and partnership strategy.
  • Retail and shopper marketing for key partners.
  • PR and comms across earned, owned and paid channels.
  • Building and leading a high-performing team.

Who you are:

  • Proven experience growing consumer brands across both brand and performance.
  • Hands-on expertise in paid social/search and DTC growth metrics (CAC, LTV, ROAS, retention).
  • Strong CRM/lifecycle background (segmentation, automation, testing).
  • Experience launching products across DTC and retail environments.
  • Comfort working with influencers, creators and fast-moving cultural trends.
  • Leadership experience with teams and agencies.
  • Commercial, analytical mindset and a love for building in high-growth environments.

Salary: £65-75k DOE
Logistics: London office, 2 days a week

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