Guest Relations Executive
3 days ago
Guest Relations Executive (Connect Team – Audience Acquisition & VIP Engagement)
About MarketforceLive
MarketforceLive is a global B2B events and media company, delivering high-impact conferences, content, and bespoke networking experiences across industries including banking, insurance, utilities & energy and logistics. We bring together senior professionals to drive innovation, forge partnerships, and solve industry-wide challenges.
The Role
We are looking for a confident, proactive, personable, and relationship-driven
Guest Relations Executive
to join our VIP & Connect team. In this role, you will engage with senior decision-makers to secure their participation at our in-person events across the UK, Europe and the US.
As a Guest Relations Executive, you'll be responsible for identifying and inviting senior decision-makers from our key market sectors, offering complimentary passes to curate a high-calibre attendee list.
This position plays a critical role in the success of our event campaigns: a strong and influential list directly enhances the value proposition for our sales teams, contributing to increased commercial opportunities.
Key Responsibilities
- Engage senior decision-makers from target accounts via phone, email, LinkedIn and video calls to invite them to attend our events, free of charge
- Collaborate with our marketing, sales and content teams to ensure we're onboarding senior decision-makers from our specified target accounts
- Build and nurture trusted long-term relationships and act as an advisor throughout their event journey to ensure a high-quality experience for guests
- Work alongside your Community Liaison Executive to pass over eligible attendees for Connect programmes and onsite VIP activities
- Maintain detailed and accurate contact records using Salesforce CRM
- Support the on-site delivery of Connect activities (e.g. 1-to-1 meetings, hospitality dinners, roundtables) and ensure gold-standard guest experience
- Travel to 3+ live events per year (UK and abroad; all expenses covered)
What We're Looking For
- Previous experience in B2B events, executive outreach, or a sales/customer success environment, or previous experience engaging senior stakeholders in a B2B context, e.g. through marketing.
- A confident communicator with strong interpersonal skills who can tailor messaging to individual executives, hold thoughtful conversation and use their initiative to chase and convert leads
- A relationship builder who is able to build credibility and earn trust and can guide professionals through a curated experience
- Commercially aware and able to recognise where there's value for both participant and partner
- Highly organised, with the ability to manage multiple conversations, priorities and deadlines
- Tech-savvy, with experience using CRM systems (e.g., Salesforce) and digital outreach tools
- Willingness to travel for events and work flexible hours across international time zones
- Degree-level education
Why Join Us?
This is a chance to take ownership of high-level executive relationships and play a vital role in shaping meaningful, business-critical conversations. You'll be part of a fast-paced, collaborative team with the opportunity to grow and make a visible impact.
Benefits include:
- Uncapped commission structure (OTE £6,000+)
- Flexible working options – use of London office or remote working
- 25 days holiday plus gifted day at Christmas
- Travel, accommodation and meals covered for events
- Laptop and phone system provided
- Collaborative and inclusive team culture
- Auto-enrolled pension scheme
- Health insurance
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