Social Media Marketing Executive

Discover the LMP Group: Inspiring Ambition Across the UK
At the LMP Group, we are driven by a singular mission: to inspire ambition. Our three distinct companies - LMP Education, Inspire ATA, and LMP Action - work together to create a profound educational and social impact throughout the UK, fostering positive and sustainable development through collaboration.

Since we were founded in 2004, we've grown into a dynamic team of over 180 dedicated professionals committed to making a difference.

**Recognised Excellence

Our commitment to excellence has earned us significant recognition:**

• Best Companies 2 Star 'Outstanding to Work For' award 2022
• Named among the Top 100 mid-sized companies to work for in the UK and the Top 50 mid-sized companies to work for in London
• Best Training Provider 2024/25 and Best Apprenticeship Employer 2024/25 at the RateMyApprenticeship awards
• Recruiter of the Year 2024 as part of the Education Investor Awards with Supporting Education Group

We are also proud to hold several prestigious certifications, including:

• Disability Confident Employer
• Investors in People Gold
• Leaders in Safeguarding Gold
• Cyber Essentials
• Living Wage Employer

Join Us on Our Mission
At the LMP Group, we are more than just a collection of companies. We are a community dedicated to empowering others to achieve their fullest potential. Whether you're looking to advance your education, enhance your career, or collaborate on meaningful initiatives, we invite you to join us on our mission to inspire ambition. Together, we can create inspirational journeys and delivery excellence in education.

About the role
LMP Group is seeking a highly motivated and experienced Social Media Marketing Executive to join our dynamic in-house marketing team.

As our Social Media Marketing Executive, you will play a key role in shaping and executing our social media strategy across key platforms including LinkedIn, Instagram, Facebook, YouTube, and TikTok. You will be responsible for planning, creating and publishing engaging content that drives brand awareness, builds online communities and generates leads - particularly within the B2B space.

This role is ideal for someone with extensive experience in LinkedIn marketing, especially in B2B contexts, and a strong understanding of the education and training sector, including apprenticeships and government-funded training programmes. You will have knowledge and skills in social advertising on LinkedIn, Meta and other channels, responsible for implementing key campaigns targeting schools and multi-academy trusts.

Reporting directly to the Head of Marketing, you'll collaborate closely with cross-functional teams to develop and implement robust social media and digital marketing strategies.

Key Responsibilities:

• Develop and execute a social media content strategy aligned with our marketing and business goals.
• Strategically align content planning and social media campaigns with wider marketing initiatives, including PPC, paid media, email marketing and sales objectives.
• Develop and maintain a comprehensive weekly/monthly social media plan for all four core accounts across the LMP Group.
• Create, schedule and publish content across LinkedIn, Instagram, Facebook, YouTube, and TikTok.
• Lead the creation of B2B-focused campaigns on LinkedIn to engage employers, partners and stakeholders.
• Create original, high-quality content including static graphics, video, animated content and motion design tailored to each campaign.
• Design all visual content from scratch, ensuring brand consistency and high visual standards across all assets.
• Produce high-quality, platform-appropriate content including graphics, videos, reels, carousels, and thought leadership posts.
• Collaborate with internal teams (e.g. programme leads, trainers, apprentices) to source stories, testimonials, and updates.
• Monitor, report, and analyse performance metrics and KPIs to optimise content and strategy.
• Stay current on trends in social media, digital marketing, and the training/education sector.
• Engage proactively with audiences to grow communities and enhance brand interaction.
• Deliver paid social campaigns with ad copy, targeting strategies and reporting.
• Support with email marketing and other digital team projects as required.
• Attend events and conferences to support with social media content.

About you

• 3-5 years of hands-on experience in managing social media platforms, particularly LinkedIn in a B2B marketing context. (Essential)
• Experience in or strong understanding of the education, training, or apprenticeships sector. (Essential)
• Ability to create content that resonates with diverse audiences including employers, learners, and industry professionals. (Essential)
• Proficiency with content creation tools and scheduling software (e.g. Canva, Adobe Creative Suite, Hootsuite, Planable, HubSpot etc.). (Essential)
• Strong writing, storytelling and visual communication skills. (Essential)
• Analytical mindset with ability to interpret data and adjust strategies accordingly. (Essential)
• Experience in video and short-form content creation (e.g. TikTok, YouTube Shorts, Instagram Reels). (Desirable)
• Highly organised with excellent time management and attention to detail. (Essential)
• Comfortable working in a fast-paced, collaborative environment.(Essential)
• Bachelor's degree in marketing or a related field (Desirable)

What's in it for you (remuneration & benefits)?

• 28 days holiday and get an extra day for each year you stay with us, up to max 33 days PLUS bank holidays.
• We pay for a Healthcare Plan once you've passed probation, which includes access to a private GP.
• From day 1, free life insurance covering up to x4 your salary.
• We'll both add money into your pension pot after 3 months.
• Get 25% off online learning resources for year 1 to GCSE with EdPlace.
• Choose what flexible benefits you want after you've passed probation - this could be buying extra holiday, dental, topping up your healthcare plan, bikes, gym membership, electric cars and give as you earn.

Confidentiality
The post holder must maintain the confidentiality of information about clients, staff and other LMP stakeholders. Some work is confidential, and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must always meet the requirements of the General Data Regulation Act.

Safeguarding, Prevent & Equal Opportunities
The LMP Group are committed to anti-discrimination and equal opportunities for all. We are equally committed to Safer Recruitment Policies, Safeguarding, the Prevent Duty and promoting the welfare of children, young people and adults. To achieve our commitment, we will ensure continuous development and improvement of robust safeguarding processes and procedures that promote a culture of safeguarding amongst our staff and volunteers.

Pre-employment checks
Please be aware that upon a successful offer of employment the company completes digitalized right-to-work checks and DBS applications via an external provider.

The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.