Omnichannel Content Executive

4 days ago

London Area, United Kingdom ManpowerGroup Full time

Job title:
Omnichannel Content Executive

Location:
Hybrid (London)

Contract:
6 months (possibility of extension)

Overview:

We're seeking an
Omnichannel Content Executive
to join a dynamic, fast-evolving global team focused on delivering impactful digital experiences across consumer-facing channels. This role sits at the intersection of
digital content, retail, and brand communications
—requiring a proactive, flexible individual with a strong understanding of omnichannel strategy and execution.

You'll be working in an environment of ambiguity, where priorities shift and direction can evolve. Success in this role means
taking initiative
, proposing ideas, and helping stakeholders understand what's feasible across platforms.

Key Responsibilities:

  • Own the
    creation, coordination, and delivery
    of omnichannel content, including assets for web, CRM, paid, social, retail, trade partners.
  • Champion the brand voice and ensure content is
    aligned with the overarching strategy
    across channels.
  • Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
  • Present ideas to senior stakeholders
    clearly and persuasively—explaining not just what's possible, but what isn't, and why.
  • Contribute insight into content creation particularly
    indirect retail, brand retail
    —especially valuable if you've worked in sectors like retail, consumer goods, FMCG, or lifestyle.
  • Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
  • Drive deployment and content effectiveness using feedback loops, data, and iteration.

What You'll Bring:

  • Proven experience in
    digital content creation
    for omnichannel campaigns, desirable within
    retail, indirect retail, or consumer brands
    .
  • Strong experience with
    content strategy
    —including web, CRM, paid, social, indirect retail.
  • Confidence and clarity as a
    presenter and stakeholder engager
    —able to pitch ideas effectively and challenge when necessary.
  • Comfort working with
    ambiguity
    and navigating a
    matrixed environment
    .
  • Technical proficiency with tools such as:
  • Adobe Creative Cloud
  • Figma
  • Content Management Systems e.g. AEM
  • An understanding of
    digital brand storytelling
    , and how to craft content that performs across different consumer touchpoints.
  • Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.
  • Demonstrates strong design capabilities, including sketching, concept exploration, and visual development through experimentation, brainstorming, and iterative refinement.

Nice to Have:

  • Experience in regulated industries (e.g.,
    vaping, tobacco, alcohol
    ) where compliance impacts content execution.
  • Technical proficiency with tools such as:
  • Adobe Creative Cloud
  • Figma
  • Content Management Systems e.g. AEM

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