Digital Channel Manager

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Digital Channel Manager at Barclays where you will be driving and improving customer experience across the bank's website and digital self-serve platforms by focusing on improving the journeys and experiences. This includes working with journey, content and product owners who are responsible for improving customer-facing digital platforms – including website, app, and online banking, to deliver best-in-class experiences for both the customer and the business. You will be leading optimisation of customer journeys and testing different elements such as website features and functionality, doing competitor and market research, suggesting recommendations and improvements to the Barclays website. This includes managing stakeholders, producing reports and reporting to the senior leadership.

To be successful as a Digital Channel Manager, you should have experience with:

• Have previous experience in stakeholder management

• Leverage web analytics and user behaviour data to identify pain points, prioritise enhancements, and measure the impact of changes

• Experience working in large complex organisation

• Understanding of website capabilities including SEO, journey mapping, A/B testing, personalisation, and UX optimisation

• Experience driving personalisation strategies to deliver tailored content and experiences based on user segments and behaviour

• Previous experience in collaborating with product, brand, design, and paid media teams to improve website landing pages and product journeys from entry to conversion

• Digital understanding/digital expertise – journey ownership and site optimisation

• Able to lead and influence even without formal line responsibility

• Previous experience in managing web platforms

Some other highly valued skills may include:

• Experience with Adobe Analytics, AEM, Adobe Target, Digital Experience analytics platforms, such as ContentSquare/Decibel or similar tools

• Knowledge of AI tools and how these can be used across web and digital estate

 You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

 This role can be based in either London or Northampton.