Inside Sales Consultant

Job Description
We're looking for an enthusiastic Inside Sales Consultant to help drive sales across our Consumer Brands portfolio within the UK Trade & DIY Business Unit. You'll manage a portfolio of distributors, retailers, and trade merchants across a variety of channels — including direct, wholesale, and indirect routes to market.

This is a customer-facing role, primarily conducted via phone and email, with occasional field-based support for customer events.

Key responsibilities:

• Build and maintain strong relationships with customers across multiple channels
• Drive sales growth for our brands and products
• Support customer events when required
• Collaborate with internal teams to ensure excellent service delivery

What we're looking for:

• A proactive communicator with a passion for sales
• Experience in B2B environments or trade channels is an advantage
• Experience with Salesforce and enjoy sales
• Comfortable working in a hybrid setup (3 days in-office, 2 days remote)

If you're ready to make an impact and grow with a dynamic team, we'd love to hear from you

Location:
Winnersh Triangle, Wokingham, Reading

Hybrid Working:
3 days in office, 2 days from home

Responsibilities
Sales Development

• Achieve sales and distribution targets across independent retail, wholesale, and trade sectors
• Drive key sales initiatives and new product launches
• Monitor product mix, pricing, and margin performance
• Use business data to analyse account performance and identify growth opportunities

Customer Relationship Management

• Grow assigned customer portfolio through proactive engagement via phone, email, and Teams
• Collaborate with internal teams and align with National/Key Account Managers
• Partner remotely with Wholesaler Reps to support indirect sales
• Deliver training and support at customer events and trade shows when required

Sales Process & Tools

• Follow the Sherwin-Williams Sales Cycle for effective planning and follow-up
• Use to manage call planning and customer records
• Provide category insights and report market trends and competitor activity

General Responsibilities

• Maintain company property and records securely
• Adhere to company policies, including Health & Safety
• Complete required training modules and attend meetings or events as needed
• Represent the company positively to internal and external stakeholders

Qualifications

• Educated to GCSE level or equivalent (business-related degree preferred)
• Minimum 2 years' experience in a sales role with individual targets
• Proven success in meeting/exceeding sales goals
• Strong commercial awareness, negotiation, and communication skills
• Able to build remote customer relationships and manage priorities independently
• Positive, proactive, and adaptable approach
• Experience in B2B sales and DIY/trade sectors is a plus
• Proficient in Microsoft Outlook, Teams, Word, Excel, and PowerPoint
• CRM experience (preferably Salesforce) and intermediate Excel skills preferred
• Full, clean driving license required

What We Can Offer You...

• Attractive salary
• Sales bonus scheme (uncapped - on target at 10%)
• Life Pension Scheme Company Contributed
• Flexible working schedule (including weekends and bank holidays)
• Continued payment of salary in the event of sickness & 25 days of annual leave
• Work-life balance
• Career opportunities
• Ongoing training and support

About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being

Career … with opportunities to learn, develop new skills and grow your contribution

Connection … with an inclusive team and commitment to our own and broader communities

It's all here for you... let's Create Your
Possible
Eligibility to Work

You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.

Equal Opportunity Employer

An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.