Data Analytics Manager

Set the bar for greatness...

As our Data Analytics Manager, you'll be at the heart of our digital evolution — delivering impactful insights across The FA's Fan and Guest apps. You'll lead innovative analytics projects that drive digital campaign performance, track sponsorship value, unlock audience segmentation, and support revenue growth.

Reporting to the Data Lead, you'll work alongside passionate teams across Commercial, Marketing, and Digital Technology (DT) to bring data to life and inform strategic decisions.

Our Fan and Guest Apps are vital to how we connect with millions of supporters. In this role, you'll uncover insights across the entire user journey — from content interaction and campaign success, to CRM, membership engagement, segmentation, and delivering real commercial value to our partners.

If you're excited by data, digital experiences, and the power of football to unite and inspire, this is your opportunity to make a real impact.

What will you be doing?

• Responsible for the design, build and delivery of dashboards and insights across the Fan and Guest Apps, which includes KPI tracking, performance monitoring, product analytics and presenting insights to business stakeholders.
• Own the roadmap for Commercial & Marketing analytics, including working in partnership with stakeholders and the DT function to ensure that it is aligned to the overall commercial digital strategy and priorities.
• Use Customer Data Platform (CDP) and Multi-Channel Orchestration (MCO) tools to derive analysis and insights on customer segmentation, behaviours and marketing campaign performance.
• Develop and manage a centralised tag management library, working closely with Commercial, Marketing and DT to ensure alignment and consistency of tagging across the apps to enable reporting.
• Work with the stakeholders to scope, prioritise and manage new and ongoing requests as well as identify opportunities for new initiatives and continuous improvement.
• Govern the dashboard and reporting landscape within Commercial and Marketing, ensuring that it is aligned to the data operating model and data governance framework and practices.
• Promote and embed self-service across the organisation, including handover of the dashboards and reports via training and sharing best practices.
• Stay up to date with best practices and latest trends.
• Executes additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure that the highest standards of health, safety, and well-being can be maintained.
• As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

• Proven experience in delivering end-to-end commercial and marketing analytics.
• Proven track record in driving actionable insights from complex datasets.
• Strong understanding of digital marketing analytics, attribution, segmentation and customer journeys.
• Strong knowledge and experience in using Power BI, product analytics tools and trackers such as Google Analytics, Hotjar and SDK event tracking across Customer Data Platform and Multi-Channel Orchestration tooling.
• Excellent communication, collaboration and presentation skills.
• Excellent attention to detail.
• Good understanding of SQL, data modelling, data warehousing, data mining and data science.
• Ability to proactively identify and deliver cross-functional opportunities.
• Ability to work independently and as part of a team.
• Ability to translate business into technical requirements, and vice versa.

What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well-being.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full-time, permanent contract.)
• A hybrid working model which offers greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.