Data Analyst

2 days ago

London, Greater London, United Kingdom Reply Full time £45,000 - £90,000 per year

Data Analyst (CRO)

About Open Reply:

Open Reply is the Reply Group company specialising in E-commerce and Digital Experience. We work with clients who are looking to incorporate E-commerce solutions, or wanting to migrate from their current platform to something better. As well as our specialist skills in E-commerce and systems integration, we provide the digital transformation wrap that makes your customer journey a delight. Our experience is drawn from consultants working across multiple industries, platforms and cultures. Working closely with our specialist partners Liferay and Shopware, Open Reply are your tailor made solution for cutting edge services that are based on the best of breed across eCommerce, digital, web, apps and flexible platform design.

Role Overview:

Open Reply is looking for a Data Analyst with strong hands-on CRO / Experimentation experience to support our Client's digital optimisation strategy.

You will support the identification of opportunities across user journeys, provide insight into user behaviour through analysis, and collaborate across Product, UX, Data Science, and Engineering teams to plan, measure and scale experiments (A/B tests, bandits, holdback groups etc.). This is a hands-on analytical role within an Agile environment, working end-to-end on discovery, insight generation, experimentation, reporting and communication of impact.

The ideal candidate combines analytical depth, storytelling, stakeholder influence and genuine curiosity — with proven experience turning data into measurable customer and business value.

Responsibilities:

  • Support the identification of opportunities for optimisation across user journeys
  • Provide insights into user behaviour through data analysis
  • Collaborate with Product, UX, Data Science, and Engineering teams to plan and execute experiments (such as A/B tests, bandits, and holdback groups)
  • Measure and scale digital experiments to drive optimisation
  • Work hands-on in an Agile environment, covering the full analytics cycle from discovery to impact communication
  • Generate actionable insights and reports to inform business decisions
  • Communicate the impact of findings effectively, influencing stakeholders and supporting business value creation

About the candidate:

  • 3+ years' experience in a web analytics / CRO / experimentation analyst role
  • Hands-on experience running A/B or MVT tests and analysing their outcomes
  • Strong SQL skills (e.g. BigQuery)
  • Experience with data visualisation — ideally Tableau (or similar tools)
  • Logical analytical problem-solver with high attention to detail
  • Ability to confidently engage stakeholders and influence decisions
  • Strong communication, presentation and storytelling skills
  • Experience working in online / digital product environments

Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status or parental status or any other characteristic protected by the Law.

Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any Reasonable Adjustments you may need. 

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