Senior Digital Marketing Executive

6 days ago

London E RU, United Kingdom Anthropologie Full time £40,000 - £80,000 per year

About Us:

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.

Role Summary:

We are looking for a highly skilled Senior Digital Marketing Executive to join our Ecommerce team to support driving the growth of EU customer acquisition across Paid Search, Paid Social, Display, Affiliates and SEO.

What You'll Be Doing:

  • Supporting the Head of Digital Marketing in the execution of the Anthropologie EU digital marketing strategy
  • Producing weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
  • Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
  • Manage the digital marketing agencies, aligning & guiding them on opportunities to deliver performance
  • Manage in-house paid social marketing, through ad planning, optimised investment and review of ad performance
  • Support on delivering clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
  • Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities
  • Plan and book promotional activity across key affiliates in line with our marketing calendar
  • Partner with the ecommerce trading and web production team on any SEO recommendations and optimisations
  • Management of the Digital Marketing Assistant
  • Monitor the marketplace and competitors, keeping the business informed of industry initiatives and key developments

What You'll Need:

  • Project management experience
  • Confident in all areas of online marketing, with experience in managing multiple activities.
  • A confident communicator and willing to influence through best practice and ROAS
  • Ability to analyse marketing campaigns and present strategies based on results
  • Excellent attention to detail
  • Willingness to learn and ability to pick up new skills quickly

The Perks:

  • Work-life balance:
  • Flexible start and finish times
  • Bring your dog to work
  • Wellbeing:
  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
  • Private Medical Insurance
  • Employee Discount:
  • Up to 40% off at all URBN Brands
  • Community:
  • One paid day to either volunteer or fundraise for a charity of your choice
  • Travel:
  • Cycle to work scheme, season ticket loan
  • Continued Development:
  • We offer structured support within the business alongside continued learning and development
AnthroEU

Equal Opportunity Statement:

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.

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