International Sales Manager

1 week ago

Enfield Town, Greater London, United Kingdom Liang&Eimil Full time

Job Title: Sales International Sales Manager

Department: Sales

Reports To: Managing Director

Location: London (with international travel)

Role Purpose

The International Sales Manager is responsible for developing and managing relationships with international partners, including agents, distributors, and resellers, to expand Liang & Eimil's presence and sales performance in global markets.

This role focuses not only on direct sales to A&D (Architects & Designers) clients mainly on building strong partnerships with agents, distributors and resellers that promote the Liang & Eimil brand through marketing, training, and joint business development initiatives.

Key Responsibilities

Market Development & Sales Growth

  • Identify, appoint, and manage agents, distributors, and resellers across targeted international regions.
  • Develop and execute sales strategies to increase brand visibility and market share.
  • Manage existing A&D accounts directly where applicable.
  • Achieve agreed sales targets and profitability goals.

Partnership & Relationship Management

  • Build and maintain strong, long-term relationships with distribution partners and key clients.
  • Support distributors and agents in their sales efforts through training, product knowledge, and marketing alignment.
  • Ensure brand standards and presentation are maintained across all partner channels.

Brand Development

  • Work closely with the marketing team to ensure the brand is effectively promoted in each market.
  • Develop joint marketing and promotional plans with distributors, including participation in trade fairs, exhibitions, and digital campaigns.
  • Provide feedback on market trends, competitor activity, and opportunities for brand growth.

Operational & Commercial

  • Manage contract terms, pricing structures, and sales agreements in collaboration with management.
  • Oversee sales forecasts, order pipelines, and performance reporting for international partners.
  • Ensure distributors have the necessary sales tools, marketing materials, and training to promote Liang & Eimil products effectively.

Collaboration

  • Work closely with internal teams—Marketing, Product, Operations, and Customer Service—to ensure smooth order handling and customer satisfaction.
  • Contribute to new product launch planning and coordinate communication with international partners.

Skills & Experience Required

  • Proven experience (5+ years) in international B2B sales, preferably within the
    furniture, interiors, or design industry
    .
  • Established network of agents, distributors, and resellers
    across key markets including
    the Middle East, Europe, the USA, and Australia
    .
  • Strong understanding of international distribution and reseller management.
  • Experience working with A&D clients and project-based sales.
  • Commercially astute, with the ability to negotiate and close complex deals.
  • Excellent relationship-building, communication, and presentation skills.
  • Strategic thinker with hands-on execution ability.
  • Willingness to travel internationally as required.

Attributes

  • Entrepreneurial mindset with a strong sense of ownership.
  • Passion for design and brand development.
  • Culturally aware and adaptable to diverse markets.
  • Self-motivated, proactive, and able to work independently.
  • Collaborative team player who thrives in a fast-paced environment.

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