Digital Experience Specialist

Company Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless.

Job Description
As the Digital Experience Specialist, you will contribute to the delivery of a compelling and commercially driven online customer experience. With a strong foundation in digital merchandising, content planning, and customer journey optimisation, you will apply your theoretical knowledge and practical experience to enhance conversion, user engagement, and brand alignment.

In this role, your work contributes towards the delivery of COS digital experience team strategies which include conversion rate optimisation, VM and customer journey planning, e-commerce expansion, SEO & DX vendor support.

What you will do:

• Digital Experience Planning: Develop and execute quarterly Digital Experience (DX) plans aligned with brand strategy, combining customer insights, buying strategy, and marketing.
• Customer Journey Oversight: Ensure consistency and impact across all digital touchpoints globally, by overseeing the customer journey execution.
• Experience Optimisation: Apply visual merchandising guidelines, personalisation tools, and best practices to optimise the online customer experience.
• Data Analysis & Performance Insights: Analyse performance data to identify trends and opportunities for improvement and share actionable insights with regional teams.
• Content & Page Management: Own and manage briefs for category pages and landing templates, ensuring they meet brand and commercial standards.
• Testing & Experimentation: Coordinate assets and content for CRO and A/B testing initiatives, supporting data-driven experimentation.
• Collaborative Content Development: Work with brand, content, and SEO teams to balance storytelling with performance and enhance product discoverability.
• Tool & Vendor Coordination: Act as a tool and vendor specialist for assigned tools, supporting cross-functional delivery of new features and maintaining documentation for operational efficiency.

Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are
open-minded
and
curious
, we dare to be
different
, we believe in
constant improvement
and we
empower and trust
you to take ownership. Our values are part of who we are, what we stand for and how we act.

What You Need To Succeed

• Organisation: You have exceptional organisational skills and adhere to deadlines
• Data Driven Decision Making:  You Champion the digital customer experience by advocating for customer insights and data-driven decision-making across teams
• Communication: Your excellent verbal and written communication skills motivate others and drive goals forward. You are a confident presenter able to communicate plans, insights, and recommendations effectively to a range of stakeholders
• Collaboration: You are flexible in your ability to collaborate with others and work independently, taking initiative based on the task and objective
• Commerciality: You have strong visual and commercial acumen with the ability to balance brand aesthetics and performance
• Ability to Influence: You are able to influence cross-functional teams and stakeholders, effectively aligning them with your strategic priorities and customer-focused ideas through clear communication, data-driven insights, and collaborative engagement.
• Tools: Use appropriate software's and tools (e.g. GA4, Content square, Fredhopper, A/B testing tools) to execute a project or task in the most logical and efficient way.

Additional Information
This is a full time permanent contract based at our Head Office in London.

Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this London based colleagues also receive

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

Inclusion & Diversity
At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

In this role you will have some flexibility to work remotely however due to the high level of cross department collaborations approx. 3 days per week office presence is required to foster strong collaborations and team work.
Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

We are looking forward to hearing from you