Marketing Officer

About the role

We are a charity that provides loving, compassionate care and support for veterans and their families, living with disability or dementia. We do this through our Homes and our services reaching into the community. As we continue to grow, we are looking for a Marketing Officer to research and develop multi-channel marketing campaigns to drive occupancy and new services, and to lead on their implementation.

You will create and execute digital marketing campaigns to support our services, and work on design for inhouse creative projects, developing engaging on and offline materials. You will implement marketing plans to promote services offered both in and out of our Homes, produce digital content to engage and convert audiences, develop website content, and manage photography to maintain our image bank.

You will produce regular updates and analysis using data on our enquiry system, keep accurate records of activity and costs, and support monitoring of literature and merchandise. As a brand ambassador, you will ensure consistency across audiences and adhere to relevant legislation and guidelines.

We are seeking someone with experience in a busy marketing environment, excellent communication and copywriting skills, good design and IT skills, and strong analytical ability. If you are proactive, flexible, and committed to high-quality outcomes while demonstrating our mission and values, we would love you to join our team.

Purpose of the role

• To research and develop multi-channel marketing campaigns to drive occupancy and new services and to lead on their implementation.
• To create and execute digital marketing campaigns to support our services
• To work on design for inhouse creative projects, including the development of engaging on and offline materials for our services.

Key responsibilities

Marketing & Communications

• To implement the marketing plans to promote our range of services offered both in and out of our Homes.
• To research and develop relationships with media channels to negotiate media space and to design and deliver artwork.
• To produce digital marketing content and campaigns to engage and convert our priority audiences.
• To develop compelling and emotive content for our website ensuring it reflects the range of services we offer.
• To work on the design and production of literature and materials both on and offline to support our services and with teams across Fundraising and other departments.
• To develop and review marketing materials, ensuring they are up-to date and in line with our brand and key messages.
• To support on all photography to ensure our image bank is up to date.
• To develop merchandising from concept to production, working with other teams within fundraising and the wider organisation.

Process

• To produce regular updates and analysis making use of the data on our enquiry system (Found).
• To keep accurate spreadsheets of all activity and costs.
• To maintain the current Marcomms system to track and store projects, ensuring they are logged on the workflow system.
• To work with Fundraising on the monitoring of literature and merchandise.

Other

• To be a brand ambassador ensuring consistency to a range of audiences.
• To adhere to data protection legislation and to be fully conversant with relevant legislation and the guidelines.
• To undertake other such duties as may be required and which are consistent with the nature of this role.

Person specification

Knowledge and experience:

• Experience of working in a busy marketing environment with the ability to plan, prioritise and manage a varied workload delivering projects to a high standard.
• Experience using digital tools, such as website content management systems, photo or video editing software and the ability to pick up new tools quickly.
• Experience in implementing and optimising digital campaigns on google ads and meta and a good understanding of campaign tracking.
• Knowledge of SEO best practice and analytics packages.
• Good knowledge of relevant marketing and charitable legislation and guidelines.

Skills:

• Excellent communication and listening skills across a wide range of audiences.
• Excellent editing and copywriting skills with attention to detail and accuracy.
• Strong relationship building with the ability to work across teams and build effective internal and external networks.
• Good design skills including Adobe (other design packages).
• Good IT skills including MS 365, Teams.
• Strong analytical skills, with the ability to use data to improve marketing performance.
• Demonstrates commitment to our mission and values

Other:

• The ability to travel and work remotely, including the location of our Homes in Solihull, Surbiton, High Wycombe, and Worthing.
• Be willing to work flexibly including occasional evenings and weekends.

Personal characteristics should include:

• Demonstrates commitment to our mission and values
• Proactive and able to inspire collaboration across teams
• Committed to achieving high-quality outcomes and supporting team success
• A positive attitude
• Reliable, professional manner; flexible and calm under pressure

Job Types: Full-time, Permanent

Pay: £32,000.00 per year

Benefits:

• Company pension
• Work from home

Work Location: Hybrid remote in Twickenham TW1 3LJ