Shop - Affiliate Creator Growth Strategy Manager, London

Responsibilities
As part of the wider TikTok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid-tier creators, a growing pool of affiliates who produce consistent e-commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.

Key Responsibilities:

• Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach

• Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction

• Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance

• Collaborate closely with cross-functional teams—including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth

• Provide timely support and troubleshooting for technical issues encountered by creators

Qualifications
Minimum Qualifications

• Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators' e-commerce content approach and expanding their audience reach

• Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction

• Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance

• Collaborate closely with cross-functional teams—including Category, Product, Legal), to streamline processes, resolve friction points, and support affiliate GMV growth

• Provide timely support and troubleshooting for technical issues encountered by creators

Preferred Qualifications

• 1–2 years of experience in E-commerce strategy, or analytical work.

• Excellent in SQL, and other analysis tools

• Familiarity with TikTok, major affiliate programs, and E-commerce platforms; experience in content-driven e-commerce is highly desirable

• Existing relationships with creators and talent agencies are a strong advantage

• Experience or understanding of live streaming is beneficial

• Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​