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Senior Copywriter

2 weeks ago

London, Greater London, United Kingdom Gravity Global Full time £40,000 - £80,000 per year

Department:
Creation - Creative

Location:
London

Description
About Us
Gravity Global is the world's most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that's shaping the future of marketing.

We're looking for a talented and experienced Conceptual Senior Copywriter with significant experience to join a growing global creative department to work across an exciting array of global clients. This is a great opportunity to work in a rapidly growing global agency network. We are the world's most awarded B2B agency and are currently Agency of the Year, both in the UK and the US.

Key Responsibilities

  • Write and develop strategic conceptual copy and content across multi-channel projects, including video and social, print, digital, OOH, content, and direct marketing
  • Write accurate and grammatically faultless copy – which could be short, snappy headlines and social posts, all the way to film scripts and long brochure copy
  • Come up with campaign concepts and be confident to present their ideas to the wider Gravity team
  • Decipher and work to a strategic proposition, producing creative and original ideas that answer the brief and connect with the audience.
  • Understand the target audience and adhere to the correct tone of voice.
  • Present work to the Creative Director for approval and development.
  • Take briefs from account handlers and challenge these where appropriate.
  • Communicate with key stakeholders to ensure they are kept up to date with project progress.
  • Maintain a comprehensive knowledge of brand guidelines, particularly tone of voice.

Skills, Knowledge and Expertise

  • A conceptual senior copywriter with significant and proven B2B experience.
  • Confident and accomplished client facing
  • You'll have the drive and desire to win creative awards
  • A good understanding of AI tools and how they can help enhance

the creative process
- Experience working in a marketing/advertising agency, or similar role in-house
- A natural storyteller who's imaginative and ideas driven
- A team player who can operate under pressure to tight deadlines
- A great communicator who can engage positively with colleagues and clients
- Possess the ability to remain resilient and enthusiastic throughout the creative process
- Have the desire to build relationships with the team, and to be able to present and communicate with them effectively
- Enjoy working collaboratively as well as part of a creative team

(with an Art Director)
- Experience of working with Financial, Pharma and or Life Science clients a benefit but not essential
- Proficient in MS Office

What we can offer:
While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community:

  • Competitive Reward & Pay –
    we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
  • Career Growth & Development –
    we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
  • Collaboration –
    be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
  • Professional Development –
    we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
  • Work-Life Balance –
    while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
  • Community & Recognition –
    we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude 'kudos' recognition programme.
  • Family Support –
    we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
  • Purpose & Belonging –
    we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.

Important Disclosure:
At Gravity Global, we believe in recognising every team member's contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We'll walk you through all the details during the offer stage.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying We would encourage you to apply for the role as you may be just the right person for this role or other roles.