Digital Marketing Manager

Job Title: Digital Marketing Manager

Salary Banding: Up to £55k per annum (DOE) + Benefits + Bonus & LTIP Programme

Contract type: Permanent & Full time

Location: Office/Hybrid

Be Part of Something Big. Join the Wingstop Team

At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.

We have been recognised for our commitment to excellence earning accolades such as (Sunday Times Best Places to Work 2024 & 2025, The UK's Number 1 QSR Brand 2025 and Deliveroo's Number 1 Dish in But our mission remains simple: BRING THE FLAVOUR.

Who are we looking for?

An experienced Marketing Manager to grow customer lifetime value and footfall by owning Wingstop's performance across owned digital platforms, delivery & click & collect and CRM.

This role integrates national campaigns, drives omnichannel adoption, and improves the brand's value experience across physical and digital touchpoints.

Key Responsibilities

Owned Digital Channels

• Collaborate with digital designer and product teams on in-store screen/QR strategy

• Launch and optimise QR campaigns, menu boards, and local landing pages

• Own local SEO and web/app content for store listings

• Manage updates for site content relevant to C&C, locations and platform mechanics

CRM, Loyalty & Customer Lifecycle

• Plan and deliver lifecycle messaging via email, Whatsapp, and Loyalty platform comms

• Optimise CRM journeys and automate high-performance flows

• Support loyalty roadmap: e.g., point mechanics, gamification, refer-a-friend

• Personalise offers by behaviour, location and platform usage

• Integrate LTOs, store launches and occasion-based targeting

Delivery + Click & Collect

• Lead marketing strategy across Deliveroo and Click & Collect (e.g. Vitamojo)

• Collaborate with Ops, Head of Delivery, and IT to test offers, improve UX, and boost basket size

• Launch platform-specific promotions, bundles, and app adoption campaigns

• Track platform performance and identify friction points

Cross-Functional Collaboration

• Work closely with Product Marketing, Social, and Creative on full-funnel execution

• Sync with Paid Media agency to align CRM/promo messaging

Requirements

We're looking for someone who thrives in a fast-paced, high-growth environment and knows how to deliver meaningful results across multiple digital levers.

Essential:

• 4+ years of experience in digital or CRM-focused marketing roles, ideally within QSR, retail, FMCG or high-frequency consumer brands

• Hands-on experience managing CRM platforms (e.g., Klaviyo, Braze, Salesforce, or similar)

• Track record of delivering performance through E-mail, Whatsapp, push, and lifecycle marketing

• Experience managing delivery aggregator platforms (Deliveroo) and/or digital ordering platforms (Vita Mojo)

• Strong grasp of UX journeys across web, app, and in-store digital touchpoints (QR, menu screens, landing pages)

• Analytical mindset with confidence in using data to optimise campaigns and improve conversion

• Excellent project management skills with ability to manage multiple campaigns, launches and regional rollouts

• Exceptional cross-functional communicator — works well with Product, Ops, Tech, and Creative teams

Desirable:

• Knowledge of loyalty mechanics and CRM personalisation strategies

• Familiarity with in-store digital merchandising (e.g., menu board scheduling, screen content)

• Comfortable working with design/copy stakeholders to build campaign assets

• Agency or platform-side experience in a performance-driven marketing environment

Why Wingstop?

At Wingstop, we believe in rewarding and investing in our people. Here's what we offer:

• Generous annual Bonus scheme: with potential for higher earnings based on business performance.

• LTIP Programme: based on business performance.

• Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays.

• Enhanced Employer Pension Contributions: 5% Employer Contributions.

• Private Healthcare: Benefit from private health insurance, including Vitality at Work perks.

• Family Support: Enhanced maternity and paternity leave for growing families.

• Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling

• EV Salary Sacrifice Scheme: available after 3 months of service

• Paid Birthday Leave: Celebrate your birthday with an extra day off, on us.

• Welcome Pack: Start your journey with us with a Wingstop welcome pack.

• Discount Platforms: Access a wide range of retail, dining, and wellness deals.

• Flexible Pay Options: Use Wagestream for on-demand access to earned wages.

• Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role.

• Career Development: Unlock training and growth opportunities to advance your career.

• Professional Uniforms: Look the part with our branded attire.

• Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success.

• Benefits Platform: Access e-learning, lifestyle savings, and well-being resources.

• Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own.

• Exclusive Discounts: Enjoy 20-50% off when dining with friends and family.

Commitment to Diversity and Inclusion

We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know—we're here to assist you.

If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact

INDHEADOFFICE