Creator Manager
2 weeks ago
Job Description
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job title: Creator Manager, Atlantic Records
The Creator Manager will strategise and execute creator partnerships across an assigned roster of artists. You will be able to activate quickly, with a clear understanding of how to move artist content and music through short-form environments to positively affect awareness, consumption, and fandom. You will have an ever-evolving black book of target creators, third-party pages, and agencies across all genres and areas of interest.
Responsibilities
- Lead on creator partnership campaigns for assigned projects, managing on-platform cultural dissemination of our artist's music and content.
- Work closely with Audience, Marketing, and central Data teams to devise best-in-class creator activations and strategies.
- Grow a vast & segmented database of creators, meme pages, third-party channels, and influencer agencies, across all genres and interest
areas, and regularly seek out new influencers to work with.
- Proficiently read and translate relevant data into actionable insight, reporting back to the team and inform further creator strategy.
- Work closely with the AMG Creator team to have maximum global impact with creator budget.
Key Requirements (required Skills, Qualifications & Experience)
- Deep understanding of social video, prolific creators and current trends.
*Key requirements*
- Experience in devising and executing creator campaigns in the Entertainment space, preferably with Music Industry experience.
- Skilled in ideating creative briefs for short-form creator content, based on goals bespoke to each artist and each campaign.
- Experienced in monitoring, reporting, and re-evaluating campaigns with agility for the best possible outcome.
- Proactive, curious, and meticulous when it comes to seeking out trends and opportunities.
- Exceptional communication skills with an understanding of tone and voice appropriate for different artists, platforms, and audiences.
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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