Instructional Designer

Job Description:

Instructional Designer

London - requirement to be in London 3-4 times per month

Hybrid & flexible working options

Salary - £50,000 - £65,000 DOE + benefits

Permanent role

Full Time – 35 hours

Closing date for applications – Monday 8th December 2025

We make health happen

This role is a key contributor to the success of Bupa Campus, applying deep instructional design expertise to develop learning solutions that enable employee growth, accelerate capability development, and drive business performance.

The Instructional Designer will create blended learning solutions for internal audiences across various delivery formats including in-person, digital, and virtual classroom-based learning.

The ideal candidate will use instructional design principles to ensure engaging, measurable, and business-relevant learning experiences. Programmes will be designed using both internal methodologies and relevant external models and frameworks, with audiences spanning from individual contributors to senior leaders. Delivery will be managed through full-time internal facilitators and internal faculty members drawn from across the business. This role works closely with the wider content team and Campus Learning Business Partners to ensure local relevance, cultural consideration, and strong alignment to business needs.

As an Instructional Designer, you'll play a vital role in shaping learning experiences that empower our people. You'll help us build future capabilities, strengthen leadership, and create a culture where personal growth and belonging thrive. This is your chance to make a real impact on how we learn, dream and grow at Bupa.

Key Responsibilities:

• Develop instructional content and learning programmes aligned with business goals and strategic learning objectives.
• Design both digital and instructor-led content to suit multiple delivery modes and global audiences.
• Translate complex business topics into engaging, learner-centric learning interventions.
• Consult and partner with subject matter experts, faculty, and business leaders to co-create content.
• Use relevant internal methodologies and external learning models for content development.
• Adapt programmes to diverse global audiences and integrate cultural relevance.
• Contribute to quality assurance reviews across instructional design team outputs.
• Implement multi-level evaluation strategies, including business impact and ROI.
• Continuously improve learning content using feedback and business insights.
• Collaborate with Campus Learning Business Partners to align solutions to business needs.
• Translate complex business topics into engaging learning interventions.
• Use of LXP content curation, authoring tools, and educational technologies as part of the toolkit.
• Act as a design authority and ensure consistency in instructional standards across programmes.

What We're Looking For:

• Proven experience in designing blended learning programmes for large, global organisations.
• Strong expertise in adult learning theory, instructional design methodologies, and learning sciences.
• Track record of delivering high-impact learning solutions aligned to business strategy.
• Experience designing content for audiences ranging from individual contributors to senior leaders.
• Ability to produce measurable learning outcomes that support business effectiveness.
• Digital and technology savvy, with experience using LXPs, authoring tools, and emerging technologies.
• Strong stakeholder engagement and cross-functional collaboration skills.
• Curious, creative, and committed to staying ahead of learning trends.
• Experience working in matrixed, multicultural environments with distributed teams.
• Ability to consult on learning strategy and influence programme design decisions.
• Proven ability to translate business needs into effective learning interventions.
• Ability to produce learning solutions which enable to learner effectiveness to both understand and implement key learning points.
• Understanding and application of learning/instructional design frameworks, digital learning and distance learning pedagogy and principles, and/or pedagogical or adult learning theory.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa medical insurance
• An enhanced pension plan and life insurance
• Free health assessment
• Annual performance-based bonus
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. 

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