Assistant Store Manager

3 days ago

London, Greater London, United Kingdom UNTAMD Full time

Role Overview

The Assistant Store Manager supports the Store Manager in the day-to-day running of the store, ensuring exceptional customer experience, strong commercial performance, and smooth operational standards. This role plays a key part in driving sales, motivating the team, and upholding the brand's values and visual standards.

You will act as a key holder and step into the Store Manager role in their absence.

Key ResponsibilitiesSales & Customer Experience

  • Support the delivery of store sales targets and KPIs (conversion, ATV, UPT)
  • Lead by example on the shop floor, delivering a premium, personalised customer experience
  • Build strong client relationships and support clienteling initiatives
  • Handle customer concerns professionally, ensuring resolutions align with brand values

Team Support & Leadership

  • Support the Store Manager in coaching, motivating, and developing the sales team
  • Assist with onboarding and training of new starters
  • Lead shifts confidently, allocating tasks and maintaining high energy on the floor
  • Support performance management and provide regular feedback to team members

Store Operations

  • Act as a key holder: opening and closing the store when required
  • Ensure daily operational standards are met (cash handling, stock management, security)
  • Support stock deliveries, replenishment, and stock accuracy
  • Maintain high visual merchandising standards in line with brand guidelines

Administration & Compliance

  • Support rota planning and cover management
  • Ensure health & safety, security, and company procedures are followed at all times
  • Assist with reporting (daily sales, stock discrepancies, operational issues)

Brand Representation

  • Act as a brand ambassador at all times
  • Uphold brand tone of voice, values, and visual identity
  • Support in-store events, activations, and VIP appointments

Skills & Experience RequiredEssential

  • Previous experience in a Supervisor or Assistant Manager role within retail (premium or luxury preferred)
  • Strong sales ability with a customer-first mindset
  • Confident leadership and communication skills
  • Ability to multitask and remain calm in a fast-paced environment
  • Strong organisational and problem-solving skills
  • Flexibility to work weekends and trading hours

Desirable

  • Experience in luxury, jewellery, fashion, or lifestyle retail
  • Clienteling or CRM experience
  • Visual merchandising knowledge
  • Experience supporting store KPIs and reports\

What We Offer

  • Competitive salary + commission structure
  • Opportunity to grow within a developing luxury brand
  • Supportive and collaborative team environment
  • Exposure to store openings, activations, and brand growth

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