Paid Media Lead

About ZAVA

We believe healthcare should be accessible, dependable and affordable for everyone. Now part of Hims & Hers Health, Inc., one of the fastest-growing digital health companies in the world, we're entering an exciting new chapter as we expand our reach and accelerate our impact.

Our team of Doctors, Engineers, Patient Care Advisors, Marketers, Product Managers, UX Designers, Pharmacists and Commercial and Operations Specialists works together to build digital healthcare that truly fits around our patients' lives.

The pandemic changed how people access care, and we've led the way by providing over 14 million consultations across the UK, Germany, France and Ireland. More patients than ever turn to us for help with weight loss and other conditions that can be safely treated online. We're evolving our service to make care even more personal, supportive and effective. We're doing more than providing healthcare. We're empowering people to take control of their health, and with the support of Hims & Hers, we're scaling our vision to become a global leader in digital healthcare.

About the role

• You'll work closely with our Head of Acquisition & Retention to lead ZAVA's paid media strategy and execution across multiple European markets. This role blends strategic leadership with hands-on performance expertise and will suit someone who loves balancing big-picture planning with precision campaign management.
• You'll lead and develop a talented team of two supporting PPC, Paid Social, Display, Video, and emerging media; driving performance, creative innovation, and efficiency at scale. This is your chance to shape how millions discover and experience digital healthcare
• This position is ideal for a
  Paid Media Lead
  or
  Head of Paid Media
  with experience working in regulated or restricted, high-growth scale-up environments, and combines a high level of hands-on
  six-figure PPC
  management experience with proven success managing
  Paid Social budgets and agencies
  .

Key Accountabilities

• Own the Paid Media Strategy: Lead and evolve our multi-market paid media strategy across all brands and regions (UK, DE, FR, ES, Partner Accounts).
• Lead & Develop the Team: Manage, mentor, and grow a small, high-performing team, building scalable playbooks and best practices.
• Optimise Channel Performance: Oversee PPC and Paid Social performance while testing and expanding into new channels such as Display, Video, Spotify, CTV/VOD, and beyond.
• Ensure Governance & Compliance: Navigate healthcare advertising restrictions across platforms and regions with confidence and precision.
• Collaborate Cross-Functionally: Partner with data, SEO, and CRM teams to strengthen attribution, audience strategies, and funnel efficiency.
• Innovate & Scale: Champion a test-and-learn mindset to unlock growth, optimise CAC/LTV, and push creative and technical boundaries.

Technical skills & experience

• Demonstrable hands-on PPC experience, ideally in a regulated or restricted industry (healthcare, tech, gambling, finance, etc.) B2C or D2C preferred.
• Proven leadership managing Paid Media or Acquisition Specialists in multi-market, performance-driven environments
• Agency management experience, particularly across Paid Social
• Strong understanding of CAC, LTV, attribution models, and the levers to improve them
• Experience working in UK and wider European markets

Nice to have, but not at all essential

• Experience in Display, Video, Spotify, CTV/VOD
• Fluency in another European language is a plus (Not at all essential)

Personal qualities

• Humble;
  you listen and take on feedback, you are kind and caring to those around you.
• Inquisitive;
  you question the status quo, dare to do things differently and explore the possibilities.
• Resilient;
  you embrace change and face challenges.
• Macher;
  you are innovative and rise above the rest to use your initiative to improve, develop and deliver.
• Collaborative;
  you actively share ideas, work together to drive goals as a team.
• People-focused mentality
  , you lead the way in incorporating user feedback, behaviours and data to hone your designs.
• You are
  compassionate
  , empathetic and have a passion for your craft. You love what you do and always look to improve and bring that enthusiasm to the team.

Why Join ZAVA

We're not just building campaigns, we're building a movement to make healthcare more human, scalable, and effective. If you're adaptable and energised by meaningful work, this is your chance to shape the future of digital healthcare with ZAVA. We're a close-knit, mission-driven team. You'll work in a flexible, largely remote setup, with a supportive culture, strong benefits, and room to grow.

Benefits from the day you join:

33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off

Free access to Wellness Cloud, advice, counselling, and corporate discounts

Healthcare cash back plan through SimplyHealth

20% off all ZAVA products & services for you and your friends and family

Remote, hybrid, and flexible working

MacBook Pro

Flexible bank holidays - take the ones that matter the most to you.

Benefits following the probation period:

£500 training budget per year

Vitality Private Health Insurance + Vitality discounts inc headspace membership

Workplace Nursery Salary Sacrifice Scheme

Company sabbatical after 2 years

Opportunity to work from overseas for 2 months each year

Cash vouchers after 3, 5, and 10 years of service

Additional benefits are available and will be detailed in your contract of employment. Please note that some benefits may vary depending on the role.

We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we encourage you to apply and tell us what we can do to give you your best shot - if you want. Please note: certain positions will be subject to a satisfactory DBS check.