PR Manager

Team – Marketing

Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. ( Secondment role)

We are happy to discuss flexible working

Top 3 skills needed for this role:

• Track record of creating and delivering successful media campaigns.
• Confident, articulate communicator who can engage and senior stakeholders.
• Capable of managing a press office and coordinating media relations in a fast-paced environment.

What this role is all about:

The PR Manager plays a vital role in the delivery of the PR and media strategy for the organisation, protecting and enhancing the reputation of Vitality, and helping us to tell our story effectively across consumer, corporate and trade media audiences.

Key Actions

• Support the development of the PR plan across the Vitality portfolio of products, for consumer, corporate and trade markets
• Develop and deliver the strategy and trade media approach for one of our business lines
• Creating campaigns, media releases and comment to drive favourable awareness of our products, services, partnerships and core purpose across audiences, aligned to business objectives
• Management of an optimised press office, creating frequent, quality based coverage
• Establish and maintain strong connections with journalists and key media outlets
• Guardianship of brand and responsibility for adherence to regulatory guidelines and tone of voice

Continual evaluation and reporting of campaign performance, including coverage and quality

• Support and manage PR agencies

• Assist with the reactive crisis communications plan, and any response, and manage reputational risk, including supporting issue management

• Continual integration of earnt media content, with related channels, including social media and SEO
• Media horizon and coverage scanning, keeping the business up to date with coverage relevant to them, and anticipating coverage relevant to the business

What do you need to thrive?

• Demonstrable experience of writing compelling press releases and articles in the voice of the business and stakeholders
• Experience of devising and delivering media campaigns
• Confident and articulate communicator and influencer
• Demonstrable writing skills, with a focused approach to output and quality
• PR experience in a fast-paced organisation
• Ability to coordinate press office and media relations
• Confidence in engaging and challenging senior stakeholders
• Ability to work with complex information and distil into PR hooks that will attract media coverage and build brand awareness and reputation

So, what's in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you've ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We've been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we're the right fit for you? We can't wait.

Diversity & Inclusion

At Vitality, we're committed to diversity and inclusion because it's good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality's approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.