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CRM & Clienteling Coordinator - Part Time
2 weeks ago
POSITION: CRM & CLIENTELING COORDINATOR (PART TIME)HOURS: 3 DAYS PER WEEKDEPARTMENT: SALESLOCATION: LONDON, HYBRIDCONTRACT: PermanentREPORTS TO: CRM & CLIENTELING MANAGERPURPOSE OF THE ROLEThe CRM & Clienteling Coordinator will support the CRM & Clienteling team with CRM & Clienteling campaigns, the Guerlain&You loyalty programme and reporting on the impact of activities.The CRM & Clienteling Coordinator plays a crucial role in the successful execution of CRM & Clienteling initiatives. Working collaboratively across various teams, ensuring the seamless coordination of campaign elements whilst adhering to established brand guidelines to meet commercial targets. This role also encompasses the monitoring of loyalty programme stock levels to ensure efficient resource allocation and, producing comprehensive reports & monitoring campaigns to assess effectiveness and to track activities.The ideal candidate is a collaborative and resourceful individual with good communication skills who enjoys working across teams to deliver successful campaigns. They are able to work effectively with a brief, coordinating across various team touchpoints, and possess a genuine passion for CRM & Clienteling communications and delivering an exceptional client experience in an iconic luxury beauty brand.Job ResponsibilitiesCRM & Communications InitiativesSupport the CRM & Clienteling Manager and Intern with the delivery of the CRM & Clienteling Communications Calendar and CRM initiatives:Coordinate the end-to-end CRM & Clienteling communication (Email, SMS, Clienteling App BeeGold & Direct Mail) delivery, ensuring on-time execution by overseeing briefing, HQ creative adaptation, proofing, targeting, and deployment and working closely with internal teams and the communications agencyDevelop bespoke CRM & Clienteling communications by executing pre-defined campaign plans, collaborating with internal teams to gather necessary elements, creating on-brand creative, securing approvals, and managing workflow to ensure timely deliveryMaintain and update email creative, utilising the Dartagnan email creative toolExecute direct mail campaigns by partnering with printing agencies to fulfil direct mailers and prepare associated gifting materialsProvide logistical support for clienteling campaigns, including managing stock, coordinating gift preparation, and ensuring timely delivery to stores and clientsCollaborate with UK Sales team members and CRM teams to develop and deliver bespoke CRM &; Clienteling communications for retail partners by working from provided instructions, collaborating with internal teams to gather necessary elements, securing approvals and ensuring timely delivery of these initiativesAssist the CRM & Clienteling Manager with database management tasks and data acquisition initiatives as requiredLoyalty Programmestrong>Assist the CRM & Clienteling Manager with day-to-day operations to deliver an excellent client experience of the loyalty programme in-store and online:Oversee weekly loyalty gift orders, ensuring timely and accurate processingSupervise loyalty programme stock inventory to ensure consistent stock fulfilment and availability for the loyalty programme, both online and in-storeReportingAssist the CRM & Clienteling Manager with regular reporting to provide visibility of resource allocation and monitor overall impact:Use a campaign tracker to monitor CRM & Clienteling campaign activity, ensuring efficient resource allocation and sharing across teamsProduce reports on CRM & Clienteling campaigns' performance using Google Analytics, CRM BI, and ad hoc data extracts to assess overall effectiveness and disseminate findings across the businessPOSITION WITHIN THE ORGANISATIONReports toCRM & Clienteling ManagerDirect ReportsNoneInternal Interactions:UK Sales teamUK Marketing teamsUK Retail teamUK Logistics teamInternational CRM/Digital teams (Paris)International Client Services team (Paris)ExternalCRM AgenciesPrint suppliersRetail PartnersProfilePERSON SPECIFICATION Key Competencies/Technical Skills Previous experience using CRM campaign tools desirable (Email creative platforms and Adobe Campaign) Adept at learning and using new digital platforms (including Dartagnan) Client-centric mindset (previous CRM /customer services / retail experience desirable but not mandatory) Experience in briefing and working with agencies Excellent written and verbal communication, and relationship-building skills Aptitude for analysis and reporting (previous experience with Google Analytics and PowerBI desirable) Strong organisational skills; autonomous A keen eye for detail Proactive, adaptable, resilient Strong language and communication skills Proficient in Microsoft Office (e.g. Excel, Word, PowerPoint) Profile Experience in/ aptitude for operational tasks (logistics) Minimum 2 years experience in CRM/Similar role in luxury goods in the retail industry and or FMCG Knowledge and understanding of the UK luxury retail market and consumer; interest in CRM & Clienteling Bachelor's degree or Business Studies equivalent Inherent interest and passion for beauty
